Sales Gems Triggered Events Report 
Brought to you by Industry Gems Sales Intelligence 
May 2010
In This Issue
Mastercard
Nike
Save Mart
Purdue University
7 Gov't IT Opp's
IT Leaders to Watch
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Silvia Quintanilla
Silvia Quintanilla, Chief Sales Detective, Industry Gems Sales Intelligence
INTERVIEW WITH KRIS THOMPSON

Avoid The Three Common Mistakes Salespeople Make

I recently interviewed Kris Thompson. Kris is a subject matter expert in Sales and has coached hundreds of salespeople.

Listen to this highly informative and valuable interview.
Interview with Kris Thompson 


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Greetings!

We searched high and low and finally decided on the following news stories for our issue this month. I hope they will lead to one (or two) good opportunities for you.

Also, be sure to listen to my interview of Kris Thompson (link on bottom left).

I didn't expect my first interview to be so successful. Over 600 people have already listened to it! I personally have heard it over 3 times, and the lessons keep sinking in. I hope you find it helpful as well.

Remember to call us if you're looking for ways to get more quality sales opportunities in the pipeline. We do the research so you're salespeople can focus on selling!

Mastercard, Inc. (HQ: Purchase, NY)
#411 in Fortune 500


MasterCard Spending $10s of Millions, Hiring Engineers for its New Labs
April 15th, 2010

Mastercard is creating a new business unit. I like this article for salespeople because the company is planning to pour money into this new unit (as the article title suggests). The new unit is called Mastercard Labs. 

To start, we see opportunities for collaboration, consumer analytics, business intelligence, knowledge management and product lifecycle management.
Nike, Inc. (HQ: Beaverton, OR)
#124 in Fortune 500


Nike growth goal: $27 billion in sales in 5 years
May 5th, 2010

Nike's had their first analyst meeting in 3 years. During the event, the CEO announced ambitious plans. Read this article to see how you can help the company meet their new revenue goals.

In particular, we see lots of opportunity for those of you who sell systems for manufacturing retailers. Examples include merchandising, logistics, marketing, store operations and supply chain.
Save Mart Supermarkets (HQ: Modesto, CA)
#70 in Forbes Largest Private Companies


Thinking Like MacGyver
May 3rd, 2010

It's always nice when we can get details on the IT organization of a large company. This 3-page article does just that.

Save Mart is a $5 billion dollar annual sales supermarket chain. This article will give you a clue on how to get the attention of the CIO.

For example, one statement reads "when implementing new IT investments, the chain looks for an ROI of under a year". That one statement could be your way in when contacting the CIO.
Purdue University (HQ: West Lafayette, IN)

Purdue University Plans for Post-PC Era
April 23rd, 2010

This is another great article for those of you offering technology solutions. Purdue now spends about $100 million a year on technology.

You'll read all about the university's future plans. In particular, their plans for virtualization, data center consolidation and IT centralization. This could spell big opportunities for those of you who specialize in those areas.
Government IT Opportunities

7 hot IT projects for 2011
April 16th, 2010

For those of you that sell to the government, here's a nice summary article. Learn about upcoming IT projects at 7 different government agencies.

25 IT Leaders Recognized

2010 Ones to Watch Winners
May 4th, 2010

CIO Magazine has announced their annual "Ones to Watch Awards". They recognize up and coming IT leaders.

In all, 25 technology executives are named from companies like Aflac, Marathon Oil, Humana and Verizon.
Do you have a sales colleague who could benefit from this information? Forward this email to them so they can subscribe!

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Warm regards,
Silvia
 
Silvia Quintanilla
President and Chief Sales Detective
Industry Gems Research & Consulting
5178 Mowry Ave., #2156 
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