OK, so let's talk specifics. Where are we going and how will we get there:
1. We are at 38 active sites around the US and Canada as of this weekend. We will achieve 50 by Dec. 31st, 2011; 125 by the end of 2012; and 250 by the close of 2013. For many reasons that fall outside this discussion; these are conservative estimates.
2. Additional walk sites will begin with negligible to zero start up costs and unlimited support. That is the way we have been and will continue to be.
3. We will not charge our participants - ever.
4. We will continue to form meaningful relationships with like-minded organizations.
5. We will have three Bornean white-bearded Gibbons that will have free roam of WWAD HQ. Their names will be Danson, Mr. Winkles, and Lola. Danson's name will be based on his uncanny resemblance to Cheer's character Sam Malone, the ex-Red Sox bartender portrayed by Ted Danson in the popular 80's TV sitcom
Mr. Winkles name origin will remain private.
Lola will have the personality of a sweet, elderly, moderately obese, somewhat hirsute owner of a small Italian restaurant (trattoria). She will wear a monkey-sized apron with a sharp floral print (many small red flowers). Mr. Winkles will wear a suit. Danson will be au natural.
6. We will never have patient visits (history and physicals) in our Walk office. But, if we did, the monkeys would only be allowed in the exam room under two conditions. (1)The patient agrees; AND (2) they (Danson, Mr. Winkles, or Lola) sign the HIPAA form. The first time a monkey signs the form and we later hear them discussing a patient inappropriately NO monkeys will be permitted in the examining room under any circumstances. If a patient initially agrees to have a monkey in the room, but then becomes distracted by the monkey's behavior, we will start addressing the monkey as Dr. Winkles (independent of which of the three is in the room). A white lie? Maybe, but we project it will help keep the patient at ease.
7. The walk will remain "non-denominational". In the Land of Walk with a Doc, all doctors and hospital systems want the exact same things for our patients. We will certainly encourage friendly contests (e.g. who can bring out the most participants) but that is where the competition ends. That's the beauty of WWAD.
8. We will have a self-sustaining herb garden and unlimited Chai lattes for our entire staff, including the monkeys.
9. We will continue to nurture an incubating workplace program (codename - AWOL) that we are proud of. Specific details will be released in an upcoming newsletter.
10. We will continue to receive an increasing amount of positive daily feedback from doctors around the country that say starting WWAD was the best decision they ever made.
11. We will have pretzel M&M's.
Make no mistake, we are dreamers, in every sense of the word. That understood, we are very confident we will continue to achieve and surpass the majority of these 11 objectives we have set.
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