"Let's get it started" - Black Eyed Peas
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Greetings!
 You learn a lot about life sitting in an ER on Christmas morning waiting to have a vacuum cleaner extracted from your backside. You become grateful. Thankful for all the things your wife does, things that you may not "fully appreciate". You realize how it's "not easy" and how "(I) better start thinking right now of how (I) want to redeem myself in a quick way". Truly a reflective time of year.
If you have not already, we want 2009 to be the year you bring regular exercise into your life. If it is with us, on your own, or hopefully both, we want you to experience the benefits of 150 minutes a week.
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 We will do everything within our power to make this your best year of having good health and enjoying your life. I hear you, "I exercise for a half hour 3 days a week and I feel great." Maybe, but not as good as if you exercise 5 or 6 days a week. 150 minutes will make the BP go down, HDL go up, diabetes risk go down, mood go way up, life span and quality go way up etc.. You get the idea. Just like you, we love seeing and hearing success stories. Tracy Wolfe is someone we are proud to be associated with. She gives us too much credit (that's why we posted it), but she has been a wonderful success. Her personal account is posted on our site www.walkwithadoc.org with her tips on how she has lost over 100 lbs (no surgery). We will also be using the site's blog (Doc's Thoughts) more frequently for updates. Our orange Google calendar already has many dates already listed for spring/summer '09.
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| Peak Advertising Season is Upon Us |
 Here at Walk with a Doc, there is a strong appreciation for free advertising - I believe the PR term is "earned media". Although, quite honestly, there isn't anything "earned" about this.
Don't get us wrong, the Cooking Light article was "the feature that launched a thousand ships", but nothing approaches what happened on that cold, cold day in the dead of winter 2007 - the day we "made" the cancellation tickers. For that one moment we had the attention, and dare we say, captivated the audiences of NBC, ABC, CBS, Fox (and for a very brief moment Animal Planet). We had central Ohio TV viewers saying in a rather cacaphonous chorus, "What the hell is Walk with a Doc?" - sweet music to our ears. Elizabeth Hasselbeck at the RNC can only begin to explain the warmth and feeling of completeness that enveloped our headquarters that morning.
That brings us to 2009 and potential that lay before us. We now have a dedicated meterologic division of the company with 2 full-time staff members. One scrolling multiple sources of doppler radar; the other perched atop a relatively stable 17' high treehouse with westward aimed Bushnell binoculars.
This year when our moment arrives, there will be a synchronized rapid deployment of phone, e-mail, and bike messengers to the aforementioned media outlets. Thanks to a walker's advice in 2007- the name will undergo a temporary change to "A Walk with a Doc". This will afford us both the opportunity to be mentioned amidst the alphabetical elite (e.g. Arlington Adult Day Care, Annie's Gun Shop, etc.) - no offense Worthington Rotary Club, - we've been there. |
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A quick message to the wise guy outside the radiology suite who plugged in the vacuum. 12 amps of patented WindTunnel technology taken internally is not funny, it is harrowing. I have a roster of Riverside employees that worked the ER Christmas Day.......
Happy New Year and see you soon,
David
Just Walk 614-273-8030
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