Tips for Crisis Response
|
|
Contact/liaison with authorities:
The responsibility of contacting and liaising with authorities should
be assigned to someone who can react calmly and think clearly and
logically under stressful conditions. It is important to communicate
details to the proper emergency authorities in order to expedite an
emergency response. Address the press:
When a critical incident affects your company's public image, a
spokesperson or public relations firm will need to address the press.
An appropriate and timely press address will diminish the harmful
effects of rumors and speculation.
Communicate with employees, stockholders, customers and vendors: In
the hours and days immediately following an emergency, it is important
to maintain open lines of communication with all affected groups. Employees should
have the ability to call in and be updated on the relevant details of
the situation, their physical safety, when they will be able to return
to work, etc. During times of chaos, creating and maintaining clear
channels of communication will provide a sense of security and reduce
many fears among your employees. Stockholders need to be apprised and reassured that the situation is being managed competently. Customers need to be informed and updated about products and services. Hotline for families: This is an easy crisis response to overlook, but it is important to keep families in the know about the safety and well-being of their loved ones. Provide first aid--both medical and psychological: Be
equipped with current first aid kits and designate specific people to be in
charge of and trained in CPR and First Aid. It is also important to
take care of your employees' emotional well-being during and following
a crisis. Contact trauma specialists and have them on-site as soon as
possible after a critical incident in order to support your employees
emotionally from the very beginning. Provide peer support:
Since not everyone will feel comfortable opening up to trauma
professionals right away, it will be to your employees' benefit to
provide peer support. Have a trusted employee/management leader work
with trauma specialists to develop their skills in peer support.
For more detailed information on any of the above or a more comprehensive list of response protocols, feel free to contact us at info@traumaoutreach.com or call (415) 772-9999. |
| Join Our List |
|
|
|
Dear ,
Welcome to Part II of our Critical Incident newsletter series! Since we discussed the semantics of preparing for a critical incident in our previous newsletter, we now aim to provide you with helpful information on how to improve your response and implement your critical incident plan when a crisis actually happens.
At Trauma Outreach Associates, critical incident planning and response is our specialty. We respond to the psychological impact of trauma on your most valuable assets - your people. It is our pleasure to share our knowledge with you. If you would like more information on how we can help your business plan for or respond to a critical incident, please feel free to browse our website, call, or send email us at info@traumaoutreach.com.
Best regards, Vanessa & Wilma

|
Responding to a Critical Incident
|
|
How will your business respond to a critical incident?
If you completed part one of the Crisis Response Plan--Preparation--you will be confidently positioned to address the the above question. According to our previous newsletter, you should have designated key tasks to specific people in your company. To give you a better understanding of critical incident response, we will now go into more detail about what a crisis response looks like.
Crisis Team Leader: This person will coordinate all aspect of the crisis response and be the point person for all the crisis team members.
Emergency Behavioral Management: This individual is the coordinator of psychological first aid and the liaison with professional trauma specialists. S/he is familiar with the signs and symptoms of trauma and knows when to call in outside responders. This person has been trained to assess the impact of the incident on productivity and morale.
When Trauma Specialists arrive on site: Trained trauma responders will conduct a thorough needs assessment through consultation with management, human resources and the coordinator of emergency behavioral management. A customized response strategy will be developed and implemented.
What does a critical incident response entail? Interventions vary and are dependent on the culture of the business as well as the severity and scope of the traumatic incident. Typical interventions may include:
- Crisis Briefings where management, along with trauma professionals, addresses a large group of employees and provides updated information, education about trauma and tools for coping.
- Individual Crisis Counseling may be indicated for those who were directly affected or who may be suffering from cumulative stress.
- Small Group Meetings or Debriefings may be recommended if trauma symptoms persist for some time after the event.
- Educational and Support Groups can provide valuable information about coping mechanisms and also to normalize the anticipated stress reactions to trauma.
- Management Consultation is an essential element of crisis response as management themselves might be impacted by the critical incident, and also to keep their finger on the pulse of how their organization is reacting.
- Follow Up is vital. It is common for symptoms of trauma to manifest days, weeks, even months post-event. Your Crisis Team Leader and Emergency Behavioral Management Coordinator will be knowledgeable and trained in what to look for and the appropriate steps to take to ensure a complete and healthy recovery.
The goal of critical incident response is to mitigate the serious consequences that post traumatic stress can have on your people and on your business. When your people are down, your productivity is down. Responding to critical incidents with knowledge and forethought can make all the difference for a robust recovery.
|
|
|
,
Thank you for taking the time to read this month's Trauma Talk. We hope you have found the information useful. If there are any topics you would like to see featured in a future
article of Trauma Talk, please let us know and we
will do our best to address them. We appreciate your comments, stories,
and thoughts as they will help us further refine and enrich the newsletter in
such a way to benefit you.
Until our next talk, stay healthy and take care.
Warmly,
The Trauma Team
Trauma Outreach Associates, Inc. Phone: 415.772.9999 ___________________________________________
In the next issue...
Recovery
415.772.9999
|
|
|