|
If you want to overcome others' resistance to change, consider how the human brain works.
February 2009 |
|
|
|
|
How the Brain Works
Every adult brain has a unique neuronal/signalling network in place already, a combination of genes, culture, childhood environment, and prior experience. Therefore, all adult learning starts with prior learning. Neurons that have "fired together" in the past are more likely to want to fire together again. When you are asking people to change, you are asking them to grow additional dendrites and change the very structure of their brains. While some people "love" change, most adults resist change for biological reasons -- the brain is hard-wired to filter out disruptions to its efficient, energy-conserving habits.
Reflection
How can you tailor your message so that it connects to what is already stored in the other person's brain?
How can you overcome the brain's natural tendency to filter out what it has never experienced before?
How can you work with the brains of others instead of increasing resistance with negative judgments and emotional reactions?
Take Action
Make a conscious effort to become more "audience-centric" in your communication. Content-centric messages may be filtered out by another's brain before they can be consciously processed. What motivates you may not be the same as for others. Ask yourself this question before you speak, "How can I connect this message and its importance to the current reality of the other person?"
Would you like to learn even more about how you can leverage the latest research in neuroscience to become a more effective communicator & change leader?
Introducing the Forward Focus Webinar Series
How the Brain Works
(and Why It Matters to You)
What:
A 4-Session Webinar series applying the latest brain research to real-time business challenges. Led by Becky Nelson, Forward Focus' Learning Design Specialist
When:
Tuesdays in March at 4:00 ET/3:00 CT
March 3, 10, 17 & 24, 2009
(Note the date change; due to unexpected jury duty, our previously published schedule has been altered)
Who:
Anyone who wants to be more effective in leading change in their organizations and facilitating behavior change for individuals and teams
Investment:
$159 for 4 sessions
How:
Call 973-785-3474 to pay by credit card or
Send a check to:
Forward Focus
26 Park Street, Suite 2012
Montclair, NJ 07042
Upon receipt of your payment, we will send you an invitation to the Webinar and the course handouts.
Copyright 2009 Forward Focus
|
