West Virginia University Greek Fraternities and Sororities have identified a need for strategic planning of existing and future facilities. Initiating current chapter presidents, alumni, University and City officials, and local landowners, this preliminary plan outlays the feasibility of such efforts for WVU and the community.

Visioning with Student Organization Services, Mills Group has further identified opportunities and constraints as they pertain to land use within the University and throughout the Morgantown community; the design team sought to improve safety and walkability through upgraded lighting, defined pedestrian right-of-ways, and sustainable stormwater management in amongst such buildings, strengthening Greek social life on campus and promoting attraction and retention throughout all chapters. Through cooperative amenities, such as shared roads, green space, recreation, parking, and even dining, the mission of Student Organization Services will be better served through fraternal opportunities.

The WVU Greek Masterplan well accommodates Greek and Greek Revival architecture, further emphasizing order. The iconic site atop downtown Morgantown can be seen upon entry to the city from three directions; its presence serves as the city's "Acropolis". Focus of the masterplan was mainly detailed in the Belmar Avenue axis of the city, seeking for safer and more remarkable connection to the Mountainlair, the campus student union. Additionally, the walkability and connectivity of "Fraternity Row" with other sororities of Price, Prospect, and Spruce Street was of equal importance to the presence of Greek life throughout the campus community.