AkH&LA HospitalitEnews
News from the Alaska Hotel & Lodging Association           November 2010
Executive Director
 

Karen Boshell  

 Membership Services  Manager
     
Kendra Hamilton
Admin. Assistant
 
Mailing Address
330 E. 4th Avenue, Suite 201

Anchorage, AK  99501

 

Contact Information:

Tel: (907) 272-1229

Fax: (907) 272-1289

 

 

AkH&LA Board of Directors

Executive Committee
Chairman
Yvette Hebard/Fairbanks Princess Lodge
 
Immediate Past Chair

Tammy Griffin/The Hotel Group
 
Vice Chair
 
Terry Latham/Longhouse Alaskan Hotel
 
Secretary

Barbara Swenson/Quality Suites Convention Center, Clarion Suites & The Rodeway Inn - Voyager Inn
 
Treasurer
Craig Pester/McKinley Chalets 

PAC Chair
Darren Nolan/Princess Alaska Lodges
 
At-Large
Terry Wanzer/Best Western Landing
 
Regional Directors
 
John Ewing/Holiday Inn Express ANC
 
Steve Zadra/Princess Tours
 
Sharlene Berg/CIRI Tourism
 
Nick Hammond/Seward Windsong
 
Jack Johnson/Best Western Kodiak 

Bill Rodasky/Arctic Caribou Inn
 
Dustin Adams/Regency Fairbanks

Jamie Fullenkamp/Sheraton ANC
 
Dave Arnott/McKinley Princess
 
Jill Pawson/The Hotel Alyeska
 
Ron Hewitt/Breeze Inn Seward
 
Allied Board Members
Walt Leffek/Hospitality Resources & Concepts
 
Dick Wells/Automated Laundry Systems & Supply
 
Clayton Halverson/Halverson Commercial Real Estate
 
Past Chairs
Randy Comer/Parkwood Inn

Dennis Lavey/Days Inn Anchorage

Jeff Butcher/Hotel Halsingland
 
 
Industry News...

Local search marketing is gaining momentum among hoteliers - and for good reason.

Consumers in the US, for example, do more than three billion local searches every month as they increasingly choose online search over traditional methods of advertising.  Consumers search for lodging within the context of a particular destination or a destination experience.  They don't just want a hotel - they are looking for "New York hotels", "Times Square hotels", "Chicago North Michigan Avenue hotels" or even "San Diego Family Vacations".  More importantly, these generic destination-type searches far outpace the volume of hotel-brand specific queries, which is why it's critical for hotels to rank prominently in local search results.

When Google announced its new "Place Search" on October 27, the implications were significant as the travel industry depends on search traffic to drive revenue.  With Place Search, Google has eliminated separate local listings (also known as the seven-pack) and combined them with organic results in a dramatic new display.  The map has moved to the right hand side. Hotel listings integrate user generated content such as reviews, website links, addresses, phone numbers as well as average review ratings.

Depending on the search query, Google may also suggest neighborhoods or a type of hotel to help narrow the search results.  Google even includes reviews and links to third-party sites such as tripadvisor.com and yelp.com.

For its part, Google says Place Search makes it easier to find a comprehensive view of each place by offering a new layout with many more relevant links on a single results page - often 30 or 40.  So instead of doing eight or ten searches looking for the websites you want, you'll find them in just one search.  It's also intended to cluster search results around specific locations so users can more easily make comparisons and find the information they are seeking.

To optimize their Google Places listing, hoteliers should:

1.  Be specific about your location and include landmarks, arenas, conventions, street names (i.e. Magnificent Mile in Chicago or Duval Street in Key West) and virtually anything makes your hotel location unique.

2.  Be specific about your brand. Do you offer luxury suites? Best rates? Beach resort? Emphasizing these terms in Google Places can help you be found for these types of search queries.

3.  Post an event deal on Google Places using "Google Places Post Event" option.

4.  Add coupons (i.e. AARP rate, Best Rate Guarantee) and experiment with Google Tags.

5.  Create customized fields and informative business descriptions that utilize relevant keywords.

6.  Integrate brand-approved photos and videos.

7.  Fill out all applicable fields, including Hours of Operation, Payment Methods, and Service Areas.

8.  Encourage online reviews from leisure guests, meeting guests and event/wedding planners etc.

9.  Respond to Google guest reviews through Google Places.

10. Ensure that your Google Places flag is located in the proper spot.

These changes will continue to be modified by Google.

Those that see a decrease in their rankings will need to move quickly in updating their search strategies in order to regain ground and get back in the game.

From the Front Desk 

 

 AkH&LA Stars of the Industry

 

Its that time of year again!  It's time to nominate your Star Performers for the 2010 Stars of the Industry Awards Program!  This star studded awards gala, to be held Saturday February 12, 2010 at the Hotel Captain Cook, honors and celebrates outstanding service and achievement in the lodging and hospitality industry during 2010.  It recognizes lodging employees and supplier members who symbolize the highest quality service in Alaska's Hospitality Industry.  We've also expanded our Allied section to include individual awards for vendor employees and managers.  Nominate your Star Performers for this industry award and give us all an opportunity to commend their dedication and star achievements!

 

To help make this event successful we need nominations from you! 

Take a few moments and reflect upon your star performers of this past year.  Pass this on to your Human Resources Director and staff so they can shine light on the superior service providers who made a difference in 2010.   Also consider the vendors you do business with that are members of the organization. We can supply you with posters to display at your property or business so your entire staff can take part in this by honoring a fellow employee. You may also want to consider star performers from other properties or businesses that you would like to see celebrated for their efforts to make our industry shine. 

Nominations can be downloaded from the AkH&LA website by clicking here.

 

We've made a few changes to this years event.  We've expanded our Allied section to add four new nomiantions available to Allied Member Employees and Managers. Details of the new categories are listed in the nomination form.

 

For more information on the program click here

 

Deadline to submit all nominations:  Friday December 10, 2010 

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The Visitor Industry Job Fair is back!

 

This is a great opportunity to line up your summer hires or find that perfect person to fill that open position just in time.  We limit this to 30 vendors and in the past year's have received over 500 attendees! These folks are eager to work and come dressed to impress and resumes in hand. 

 

Visitor Industry Job Fair

Wednesday, December 29th, 2010

Egan Center (lower level)

10 a.m. to 4 p.m.

 

 

Secure your table before October 30th to receive the early bird discount!

Early Bird Registration Fee: $150 (must be received by October 29th) Registration Fee: $175.00

Fees include 6ft table, chairs, and advertising in local newspapers, flyers, & college newspapers. 

 

RSVP today! You can fill out the attached form, call or RSVP online at: https://www.anchorage.net/472.cfm?event=rsvp&eventid=760

 

Any other questions or to secure your table over the phone please call Karen Coleman with ACVB at 257-2321.

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2010 Grand Adventure Raffle Winners

 

AkH&LA is sending three lucky raffle winners on amazing grand adventure vacations in the annual PAC raffle.  COngratulations to our winners:

 

  • Lamont "Monty' Smith - Grand Prize/Hawaii
  • Mary Martin - 1st Prize/Princess Cruise
  • Melinda Minsky - 2nd Prize/Las Vegas
  • 

    Third Place Winner Melinda Minsky

     

    (2nd Prize Winner Melinda Minsky)

     

    Thank you to the Alaska Hotel & Lodging Association's raffle committee and our Board of Directors for their hard work in this years raffle.  Due to their efforts we exceeded our fundraising goals by raising over $15,000 for the organizations government relations activities.

     

    Thank you to all who purchased raffle tickets in support of the hospitality industry!

     

Membership

DON'T MISS YOUR OPPORTUNITY TO REACH INDEPENDENT TRAVELERS...  THERE IS STILL AVAILABILITY IN WHERE ALASKA & THE YUKON MAGAZINE

 

CLICK HERE FOR A SPECIAL COOP ADVERTISING DISCOUNT OFFER TO AkH&LA &ARBA MEMBERS!


As a member of the AkH&LA, you can take advantage of the 20% member coop discount advertising rate in the 2011/2012 edition of WHERE Alaska & the Yukon. This edition is offered to guests in hotel rooms across Alaska and the Yukon, reaching more than 240,000 travelers throughout the year starting in April! 

This is the 6th successfulyear AkH&LA has has made the 1/12th pg. coop ads availabe to members. The Alaska graphics and text at the top of the page entice the reader to find out about great places to stay and dine in Alaska. Not only will you gain superior exposure in a highly sought after publication, you will also be included on WHERE's Internet Site, http://www.where.ca/alaskayukon/

 

Coop Page Closes: December 23rd*

Your one-time investment of just $525 also includes production! It's the most cost effective way to reach those independent, upscale and educated travelers who have the money to spend when in Alaska. Take advantage of this unparalleled combination of advertising, hotel distribution and editorial strength only WHERE Magazine can deliver all year long.

Please contact Fatima Young of Where Magazine, to reserve space on the AkH&LA member page! We look forward to including you as a partner in this profitable marketing venture. Thank you.

 

Government Relations

U.S. Department of Labor Proposes Higher H-2B Wages

 

The U.S. Department of Labor's Employment and Training Administration published a proposed rule in the Federal Register which would significantly change the way wages are determined for H-2B workers.

What this means:

The proposed rule would mandate that the prevailing wage for H-2B workers be based on the highest of:

  1. Wages established under an agreed-upon collective bargaining agreement;
  2. A wage rate established under the Davis-Bacon Act or the Service Contract Act for that occupation in the area of intended employment, or;
  3. The arithmetic mean wage rate established by the Occupational Employment Statistics wage survey for that occupation in the area of intended employment. 
  4. The proposed rule would also eliminate the use of private wage surveys, as well as the current four-tier wage structure.

What you can do:

AH&LA is encouraging members interested in this issue to submit comments on this proposed rule via the federal e-rulemaking portal at www.regulations.gov, type in 1205-AB61 in the search box, and you may access the rule and click on the "submit a comment" button to submit your comments directly.

Direct links:
Proposed Rule from the Federal Register

Department of Labor press release 

Submit a comment letter on Regulations.gov  


AH&LA has submitted comments on behalf of the industry.

If you have any questions, please contact Shawn McBurney, senior vice president, governmental affairs, at smcburney@ahla.com or (202) 289-3123.

 

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Now Available:  Protective Measures for the US Lodging Industry

Below are materials developed by AH&LA and the U.S. Department of Homeland Security to help you plan and manage security at your facilities. The guide, Protective Measures Guide for the U.S. Lodging Industry, and the threat assessment document, are also available on the members only section of the AH&LA Website. In addition, a video, No Reservations: Suspicious Behavior in Hotels, is available on the Website.

 

These materials are a result of a closer relationship we have forged with DHS.  There are additional initiatives underway that we'll update you on in the coming months. For additional information, please contact Kevin Maher at 202-289-3147.

 

Information Center - Ask Lydia

One of the benefits to membership is access to the information center of the American Hotel & Lodging Association. If you have a question about the industry, Lydia is a great resource to research the topic for you and find websites, articles and details on what you need.  Typically she is able to respond in just 48 hours.  I've used this resource many times to assist members with their questions over the last 12 years.  It's a great resource and I encourage all of you to make sure your entire staff knows about this benefit.  Recent requests include:

 

Guestroom Posting Requirements

Q: What are the posting requirements for hotel guestrooms?  Where do I find the law cards for my state?   Do I have to post information on the back of the guestroom door?

 

A: Laws governing what must be posted in hotel rooms can vary from state to state and even city to city.  However, some commonalities will include emergency evacuation diagrams and directives, rack room rate notices, and innkeeper's liability information. 

 

Contacting the local fire department will be helpful to determine the type of emergency information required.  Regarding rack rate notices, HospitalityLawyer.com's October 2008 newsletter includes a list of posting statutes for a number of states.  The newsletter can be accessed here.   The Information Center staff is available to search for statutes as well, but information provided should not be construed as legal advice or opinion.

 

The American Hotel Register Co. sells "law cards" for each state that are suitable for posting.  Go to www.americanhotel.com and input your state's name and "law card" in the "Find!" box.


Most states are required to display their rack rate and limits of liability notices "in a conspicuous place."  While this could be any "conspicuous place" in a guestroom, for aesthetic purposes, the overwhelming majority of properties choose to post these requirements on the back of the door.

 

As always, AH&LA's Guest Safety Tips and Child Safety Tips are available for download and use by lodging properties in any format deemed appropriate.  To access the safety tips, scroll down the Emergency Planning and Preparedness page to "General Guidance for Protecting Your Property" here.

 

Contact Lydia Westbrook, Research Director at (888) 743-2515 or informationcenter@ahla.com for assistance on lodging industry related questions. 

Education
 
AkH&LA Classifieds


From time to we're contacted by members looking for certain items for their properties, ways to get rid of certain reusable items during remodels, need for employees, etc. We've added a classified section that will be included in every newsletter issue to help members get this type of information out to the industry.  If you have a need or want us to get the word out on something send them to Kendra Hamilton in the AkH&LA office at kendra@akhla.org

 

In order to reduce the amount of paper used at the association and to provide information to our memebers in a more timely manner, the organization has opted to send our communications via an electronic format.  If you would like anyone from your staff to receive these communications please send us their email address as well as their contact information and we'll get them added to our system.  This is a great way to keep your entire staff up to date on whats happening at the association and within the industry.  Email addresses can be sent to the AkH&LA office at info@akhla.org.