Are you finding you are being bombarded by
newsletters, I am, and I delete about 90%. I now only
read those with great content and those that will help
to grow my business.
So I have decided to only publish my newsletter
quarterly, but fill it with a ton of content and tips. From
next week I will be sending out bi-monthly technology
tips and if you have any feedback, I would love to hear
from you.
For all you A1 personalities who don't have the time
to read the long version, the short bullet pointed
newsletter will be out in the next day or two.
If you enjoy the newsletter, please forward it to your
friends. To get the most from the newsletter, view in
HMTL
and
connect with the Internet to hear our audio clips.
Sales Strategies - How to Drive New Business Your Way |
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With the economy slowing, it is now time to start a
marketing campaign to find new clients and generate
new leads. Here is a plan of action that I would
suggest:
1. Who is your target audience or ideal
client? Really spend some time on this and
analyse
your client base. Find out who the clients are that are
giving you the lowest profits and the biggest
headaches....we all have them. Now either get rid of
them or assign them to a call centre team or
someone else in the office, so you can spend more
time on the profitable clients. Now take a look at your
most profitable clients, the ones you really enjoy
working with and profile them. How did they come to
be clients, were they part of a marketing campaign, a
referral, generated from the internet or other means?
2. Develop five marketing tools or strategies
to get more 'ideal clients'. What were the
strategies
that worked successfully in the past is everyone in the
team
still applying those strategies. There are many
methods to find new clients or leads, but you should
spend your time on the strategies that work best and
give you the most profitable results and 'ideal clients'.
Marketing or prospecting strategies include:
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- Referrals
- Associations and Trade Bodies
- Exhibitions
- Speaking at targeted conferences
- Centres of Influence
- Networking
- Websites and the Internet
- White papers
- Newsletters Article marketing
- Advertising
- Sponsorships
- Corporate entertainment
- Mailshots
- Expert articles in the trade press
- Hospitality
- Workshops and free surgeries
3. Your Competitive Advantage.
Brainstorm
with the sales and marketing team and discover your
competitive advantage. Why should someone change
from their existing supplier to you? How are you
different, what better results can you offer? If you are
not 100% clear on this, you will speak to a lot of
potential clients and be met with that wonderful
phrase 'I want to think about it', which really means
NO - You haven't convinced me why I should change
and buy your goods or services.
4. When will the campaign start, what
are the
responsibilities of everyone on the team and how
often will there be feedback.
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Success Secrets - Learning from the Best |
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Success Secrets
I have always maintained that to be the best in your
field, whatever it is, you need to mix with the masters.
When I started in sales in 1980, I found the top
salesman and asked him if I could shadow him for 2
weeks, He agreed and I learned more from watching
him than from all the sales programmes I had
attended.
I did the same when I went into speaking, I
interviewed some of the top speakers in the world like
Zig Ziglar, attended as many talks as I could where I
could watch and learn from them and then followed
their advice. The same is now happening with my
internet marketing business, I try to find the best,
spend time with them and learn from them.
Some time ago the whole internet marketing fraternity
was abuzz with a young 25 year old called Chris X who
developed and marketed a book called Dayjob Killer
which made him a million dollars in a short period of
time. His next project was called 'Google Assassin'
and consists of the most incredible software to
optimise your site, find out how your competitors are
beating you on the internet and making the best use of
Adwords.
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Technology Tips with Terry Brock |
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My 'brother from another mother' Terry Brock, recently
spent a few days at our home in London. Terry is one
of the top technology speakers and journalists in the
USA and my wife despairs every time he comes to
visit as I end up spending a fortune on the latest tools
and technology.
Take a look at the video we produced showing the
latest on offer that can help you in your business in the
link below.
I keep pushing video technology to the limits and will
be making another 70 technology video clips in the
next few months and uploading these to 50 video
sites. Right now video is the thing of the future, here
are some of the ways it can help you and your
business:
Build a profile on the internet - I have over 100
videos on the net which has generated over 300,000
viewings
Sell your products or services - I always have
some action that the viewer can take at the end of
each video i.e. redirecting them to a sales page
Building your subscriber list - I get hundreds of
new subscribers each week from all over the world
from people watching the videos
Use it as an analysing tool - I monitor which
videos have the most viewings and comments and
then develop products to suit: I know there is an
interested audience. Equally if there are very few
viewings or comments, I don't spend much time
promoting those products/speeches.
Send viewers to a squeeze page where you can
upsell them one of your products or services, get a
brochure request or send them something that
promotes your business. They are already interested,
otherwise that wouldn't have watched the video
Have your own video channel on YouTube - This
will also have people subscribing to your channel, I
have over 300 subscribers.
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Travel Tips - Thailand and Dubai |
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This has been a busy year with 2 trips to Dubai, and
other trips all over Asia and Holland. In the next few
months I have engagements all over the USA,
Holland, Germany, Rome and Budapest, I think there
is nothing better in life than exploring and enjoying the
global market which is now so accessible to everyone.
Dubai keeps growing every time I go there and this
time I stayed at a new hotel at what will be the biggest
shopping centre in the world which is also at what will
be the highest building in the world. Having travelled
and worked in Dubai for the past 10 years, I feel that
the infrastructure has not been able to keep up with
the growth with traffic now being as crazy as London
and it took me an hour to get through immigration
where it normally would take 10 minutes.
In January I was in Thailand again and this time
spoke in Chang Mai. It was my first trip to this
wonderful city which has a striking mountain
backdrop, over 300 temples and a quaint historical
aura. It's also a modern, friendly, internationally-
flavoured city with much to offer - food,
accommodation and shopping are all top quality and
cheap, and the nights are relatively cool.
Thailand's second-largest city and the gateway to the
country's north was founded in 1296. You can still see
the moat that encircled the original city. Doi Suthep,
topped by one of Thailand's holiest wats, rises behind
the city, providing a dramatic backdrop and fine views
of the city. As usual, I took some time to visit the
Elephant sanctuaries and I hired a longtail boat and
travelled up on the rivers, stopping at a local farmer for
a breakfast of fresh fruits, wonderful!
This is definitely a place to put on your travel itinerary.
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Speaker Tips - Speaking in Hong Kong |
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Welcome to Hong Kong. How many of us can
remember the old airport with the runway in the sea
and the greatest challenge for every airline pilot. All
that has changed now and Hong Kong airport is
amongst the most modern in the world. A short train
ride on a clean modern express takes you into either
Kowloon or the Island of Hong Kong.
It is a country of fascination, history, and wonderful
foods and of course the best shopping in the world.
The main business district is on the Island of Hong
Kong in the "central" district. It is easy to get around as
the MTR underground is fabulous, clean, efficient and
always on time. I normally buy an "octopus" ticket for
HK$150 (approx US$20) and this can be used for a
week. The hotels are first class as are the restaurants
but be prepared, Hong Kong is an expensive city.
Taxis are efficient but get your hotel to write out the
address, as many taxi drivers don't understand
English. Most speaking venues are in the hotels or at
the World Trade Centre and are super efficient. Do
your homework before you go. I made some
unforgivable blunders in the beginning. The first time I
went to Hong Kong, I spoke to a group of
approximately 100 Chinese business people. After the
talk, many came to meet me and handed their cards
to me, which I put into my pocket. I was politely told
that I had insulted everyone and was then shown the
correct behaviour. The card is handed over and
accepted with both hands. You should read it, show
appreciation by feeling it and making some gesture
and then put it away in your pocket. Always carry a
supply of business cards as the culture dictates the
swapping of cards immediately.
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Online Sales Toolkit |
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As a valued client who has either invested in some of
my products or books in the past, I have put together a
special Online Toolkit. This is only for existing clients
and available until the 10th April when it will be
withdrawn.
I use many tools to create an online income and now
for the first time I have packaged over 100 products
and ebooks and made this available to you
Please take 5 minutes to take a look now and at the
end of the video I will tell you where to get a great
piece of free software to create high ranking links to
your website.
Take a look - only one week left...
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Can you believe that we are in April already and this is
my first newsletter of the year? Last year I produced
the video sales tips every two weeks and from next
month I will be doing the same with video technology
tips where I will be reviewing the latest tools that help
to grow our businesses, have one free EBook give
away and one productivity tip or idea. Please take a
look at these as there are some great tips that are
making or saving me money in my business.
From May I will also be starting my online coaching
programme on how to create an income while you
sleep. Please email me at frank@frankfurness for
more details.
As you know I launched my new book 'Walking with
Tigers' last year and now you can watch the video
of the incredible good fortune I had to play with some
real Tigers (well, they were only four months old). .
Click here to watch.
You can also watch and listen to some of the Business
Tigers featured in the book including Karan Bilimoria
from Cobra Beer, W.Mitchell, Rick Searfoss
(astronaut), Mark Victor Hansen (Chicken Soup for the
Soul) and internet Guru Tom Antion. Click here to take a look
In this edition, please take a listen to an interview with
publishing guru, Dan Poyner. He will be running a
workshop in the UK in July, click here
for full details.
On Dan's valuable advice, my book 'How to Find New
Business and Clients' has been re-written and will be
released in the next two weeks in book and EBook
formats, watch for details.
I now have over 60 websites and use numerous
software tools to automate everything. Over the years I
have spent thousands on information EBooks,
software and programmes to drive sales on the net as
I am a salesman and this is the new global
salesroom. I am not a 'techie', so don't want to get
bogged down by the technical details, but just want to
press a few 'next' buttons and watch things happen.
I decided to put a one-off
offer to people who have bought products or
services from me in the past and now have been
asked by many of my subscribers to make this
available to them. So I have decided to do this only
until the 10th April and then will be closing this offer
and making the products available separately at the
normal prices. Don't wait, take a look now, there will
never be another offer like this (only for PCs, sorry......)
This year I will also be running my 'Speakers
Bootcamp' and 'Multiple Sources of Income
Masterclass' in South Africa, London, Orlando,
Denver, New York, Holland and Singapore. Please
email me for details.
Take a look at the one-off offer Toolkit for business
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