Are you finding you are being bombarded by
newsletters, I am, and I delete about 90%. I now only
read those with great content and those that will help
to grow my business.
So I have decided to only publish my newsletter
quarterly, but fill it with a ton of content and tips. I will
still send out my bi-monthly sales video tips until the
end of the year. In 2008 I will be sending bi-monthly
technology and money making videos and if you have
any feedback, I would love to hear from you.
For all you A1 personalities who don't have the time
to read the long version, the short bullet pointed
newsletter will be out in the next day or two.
If you enjoy the newsletter, please forward it to your
friends. To get the most from the newsletter, view in
connect with the Internet to hear our audio clips.
|Sales Strategies - How I got my book to number 5 on Amazon
As you know I am huge believer in product and my
own product range now has 32 products with over
100 CDs and DVDs. Now a new bug has bitten - the
book bug. Having seen the success of
'Walking with Tigers', I have now
rewritten my self-
book 'How to find New Clients and Business'. It will
published at the end of November (a great Christmas
Gift), but my biggest concentration will be selling it as
an EBook directly and through affiliates.
I am negotiating my next published book and will also
be self publishing three more books next year, one on
sales, one on how to get hired and get that job, and
another on how to recruit and manage a dynamic
Having sold thousands of my self published
book 'How to Find New Clients and Business', it was
a challenge with my new published book as most of
the marketing and PR was to be done by the
publishers. I decided that I had to do a lot myself and if
I could get a high ranking on Amazon, most
bookshops would take notice, so here are the
strategies I used and the mistakes I learned from:
1 - In the pre published form I had my publishers
send out a copy of the manuscript to top business
leaders and people I respected (I gave them the list to
send it to). Many of those replied and gave some great
comments that I could use on the cover. Most noted
was a personal letter from Raymond Ackerman, the
founder of Pick and Pay in South Africa and one of the
most successful businesspeople in the world. I was
thrilled that he had taken the time to read the book and
write back and even more so when he sent me a
personal email after he received his copy of the book.
His testimonial reads: 'I really enjoyed reading this
book, as it reminded me so much of things that I have
tried to do in my life and the way I live. His story is put
in such an excellent way, with huge empathy and
enthusiasm - I think all people who want to
become 'Tigers' could learn so much from Frank, and
the light-hearted yet in-depth thinking he has put in
this book. 'Raymond Ackerman, founder of Pick 'n Pay
2 - I asked my publishers to print me 1000 copies of
the book cover. On the back there was some excellent
sales copy and a pre order form. I handed these out
wherever I presented.
3 - I planned a mass buying opportunity on Amazon
on the launch date. Using internet marketing
techniques, I purchased some resale rights products
and mailed everyone on my newsletter list informing
them that if they bought the book from Amazon on the
29th September, they would be directed to another
site where they could download $500 worth of
products as a gift for buying the book. Everything was
set up beforehand by me using auto responders and
it all went smoothly. I was actually flying from Hong
Kong to Malaysia that day and the automation process
worked a treat.
full article - click here
|Technology - Making Money with Teleseminars
EXCLUSIVE - an interview with
guru Alex Mandossian
I always tell my audiences and clients to have a 10
touch plan for all their clients.
How can you touch them at least ten times a year:
- Face to face meetings
- Telephone calls
- Conferences and seminars
Teleseminars are a great way to keep in touch with
clients and potential clients. They build great
relationships and as we know, business is about
people and relationships. So, what are teleseminars
and how do they work?
Teleseminars are a great way to promote your
products, services, or to educate your clients and
customers about a specific topic. It is one of the
fastest, easiest and most economical ways to
increase your sales and establish your credibility in
your subject area.
The way it works, is that everyone calls into a bridge
line. The bridge line allows everyone to hear everyone
else, like 3-way calling, only with larger numbers. Most
conferencing services have it set up where you, as the
moderator have control over muting the call or not. If
the call is muted, then only the moderator can speak,
if the call isn't muted, then anyone can speak.
Teleseminars can last from 30 minutes to 3 hours.
You can also record the call and have it available as a
podcast download, sell the recording on a CD or even
have the call transcribed and produce it as a book that
you can give away or sell.
Teleseminars should have great content and benefits
for the listeners and allow them to ask questions and
The advantages of teleseminars are:
full article - click here
|How to Get a Great Title for your book
We all know how important headlines are. When we
see an article in a magazine or newspaper, if the
headline is compelling enough, we will read the
article. I use a great little package to create headlines
for emails, my websites and marketing promotions
.The same happens with book titles, take a look at a
lot of the best sellers and they have great titles -
Chicken Soup for the Soul, Richistan etc.
You need to ask yourself these questions: is the title
compelling, is it original, is it the first of its kind and
will it make someone sit up and take notice. You may
think of a name in the middle of the night, on a train or
plane, be ready to make a note of it. Remember - If
you think it - ink it.
When you go through the thought process of coming
up with a title, here are some questions to ask
- If someone asked you about the book, how would
you describe it, its attributes, why it is important, what
are the benefits, why should anyone care, what is
special about the book.
- If someone asked you for more detail on the book,
how would you explain it, what are the tips, behaviours
- What are the advantages to someone who buys
the book, what are they going to get from it.
My good friend Sam Horn is a legend in this regard
and had helped countless best selling authors with
the titles for their books. I have listened to her
speaking on this subject a number of times and have
always been amazed.
Some of the methods she uses are to alphabetise or
go half and half. Want to find out what this means,
take a look at my interview with Sam.
|Goal Setting - Interview with Mr Universe
I am so fortunate in my work to meet great achievers.
The one thing they all have in common, whether they
have great businesses or are Olympic sportspeople,
is that they are all goal setters.
I love sport, so working with the British Olympic and
cricket team was a real thrill. Since I was 16 I have
always worked out in the gym (you wouldn't say so
looking at my body) and followed weight lifting as a
sport. My son has followed and is a qualified gym
instructor and personal trainer and even now while he
is in the final year of his post graduate law studies, he
still finds one and a half hours each day to work out at
the gym. What I love about this sport is that the only
person you're competing with is yourself and there is
no age limit where you have to give up. I love playing
soccer, but the body now just won't do what the mind
tells it to do.
When I was presenting recently in Singapore, I noticed
that one of the delegates was huge and I knew
instantly that he was a serious body builder. After my
talk I met with him and found out that two years ago he
was Mr Universe. Brian Peters is a great guy and was
happy to share his knowledge with me.
The main points that came from the chat were:
He had set himself the goal of winning Mr Universe 20
years ago. We all need to set ourselves long term
goals and never, ever give up on them.
The most important thing in goal setting is to write
down the goals and keep revising them. I have tried to
do this since I bought my first course on goal setting
in 1980. It is pretty scary looking back at those goals
and seeing how many have been achieved.
- Be specific about your goals. The more specific
you are, the more focussed you will be.
- Don't give up - three years before Brian won Mr
Universe he was involved in a horrific car accident.
People wrote him off and said he would never do it.
He believed he could - and did.
- Do whatever it takes - Brian had to put in
enormous training sessions after his accident,
sometimes training four times a day. To build up his
legs he did up to 2,000 reps a day - there are no
rules, you make up the rules as needed
- Goal setting principles can be applied to
everything - Brian is now in a different profession,
International financial services. By applying those
same principles, Brian is now one of the top people in
the profession and writes obscene amounts of
|Speaker Tips - Speaking in South Africa
There is nothing quite as beautiful as an African dawn.
Sitting in an open Jeep, watching elephant, zebra and
buck at the waterhole while the sun shows its face is
a feeling that can only be experienced not described.
I'm a South African and have lived in London, England
for the past fourteen years, but still eagerly look
forward to my regular visits and speaking
assignments in South Africa each year.
South Africa is a rainbow nation, with a multitude of
cultures that live together in harmony. Cape Town with
Table Mountain, picturesque drives and excellent
seafood restaurants makes it a year round tourist
attraction. A short drive takes you into the wine lands
and a great day out is wine tasting at a number of
vineyards and a picnic under the oaks at the
Boschendal Estate is a memorable experience.
A day of easy driving takes you up the Garden route
through the picture book towns of Hermanus, Knysna
and George. A short distance away is a day of riding
ostriches at the ostrich farms in Oudtshoorn. If first
class is your travel mode, take the luxurious Blue
Train from Cape Town to Johannesburg or Zimbabwe.
Fly to Natal and experience the beautiful white
beaches and tropical climate and spend a few
evenings in the Drakensberg Mountains.
Johannesburg is the financial and business capital
with numerous speaking engagements available. The
downside is the escalation of crime, which means you
need to be especially vigilant and sensible when
visiting Johannesburg or the outlying areas.
Get the full
article - click here
|Product Review - Video Web Wizard
People are always asking me how to get their videos
onto their websites. I use a lot of different software,
mainly pretty complicated and expensive.
Now I have discovered a brilliant piece of software that
does it in less than a minute (take a look at a sample). It is so simple to use
and only £29 - PLUS - you get the resale rights
together with website, sales letter and everything else.
You only need to sell one copy and you have made
your money back. But the best part is that you will be
using this all the time, I do!
Take a look at the site with it's great features.
South Africa wins the Rugby World Cup
Thanks to everyone who helped me to get my
book 'Walking with Tigers' to number 5 for best
sellers and number 2 for movers and shakers on
Amazon. In the sales column I will share the sales &
marketing strategies I used to get there.
As you know one of the favourite parts of my work is
the International travel. I recently spoke at the
Entrepreneurs University for the second year running
and this time it was in
Berlin. I love presenting to this
group of young, enthusiastic and talented people from
all over the world who set and achieve massive goals
and are inspirational to be around. It is also a great
opportunity for me to network and as a result this has
produced speaking bookings in Singapore, USA and
It was my first time in
Berlin and I fell in love with the
city and its people. Our hotel was right in the middle of
the 'no go zone' and I could see remnants of the
Berlin wall from my room. It was fascinating to visit all
the places I have read about and see how this city is
now once again dynamic and thriving after breaking
down the walls and welcoming in East Berlin.
I heard many moving stories of families that were split
up and who after many years came together again. I
visited Checkpoint Charlie, the Holocaust Memorial
and was even treated to supper at the house of one of
the EO members. This house was located in the old
East Berlin and belonged to a KGB officer in days
The highlight of the event was the black tie dinner at
the Olympic Stadium. Tables were
laid out in the
middle of the stadium and contingents from each
country entered the stadium with their flag and
national anthem playing, just the same as the Olympic
athletes would have. The Germans were impeccable
hosts and I will definitely be visiting this wonderful city
After a quick engagement in Turkey my next trip was
back to Asia for two weeks in Hong Kong, Malaysia
and Singapore. I had one day off in Singapore, so
managed to fit in 7 marketing appointments and set
up my next trip in January 2008.
My wife Candice then dragged me off for a two week
vacation at our place in Spain where we proudly
watched the South African Rugby team win the World
cup again. Most of our neighbours in Spain are British
and with the final being against England I took a lot of
ribbing before the game, but strutted around proudly in
my SA rugby t-shirt the next day.
Although we have been living in London for the last 14
years and I support England whenever any of their
sports teams play, my heart is still in South Africa
whenever any of their teams play and Candice and I
are their most ardent supporters.
In January I will be in Asia again and running 2
Multiple Sources of Income - how
to make money
while you sleep.
Sales and Marketing Skills for
Speakers and Trainers - how to get engagements.
Please email me at firstname.lastname@example.org if you
interested and I will send you the full details.
With each newsletter, you will now be receiving
complimentary bonuses. This issue includes, 'Words
and Phrases that sell' and 'How to Create your own
Download your bonuses here.
Also, please take a look at this months product review.
It is a great piece of inexpensive
software that will put
video on your website with ease.
Take a look at 'Just
for Laughs' a new humorous
section I will be putting into each edition.
Please visit http://w
where I have updated and added many new
Your Complimentary Bonuses