Greetings!
Welcome to this month's newsletter. There are
plenty
of ideas to help you move your business forward. To
get the most from the newsletter, view in HMTL and
connect with the internet to hear our audio clips.
Good news, as you know each month Terry Brock & I
have a technology tip of the month. Terry will be
coming over from the USA to join me in a great
morning presentation on the latest technology and
how this can increase productivity in your business.
This is a session not to miss, whether you are a large
or small business, speaker, trainer or coach.
Download the details from Quick Links.
Telephone Tips |
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Most people fear cold calling. The most difficult part
is actually picking up the phone and starting to call.
We would do almost anything rather than phoning, so
we spend time looking busy doing things like emails
and filing. The biggest fear is the fear of rejection.
Here are some basic rules for making cold calls:
· Plan your calls
· Phone every day
· Phone when your energy levels are highest
· Know your script
· Be organised
· Be enthusiastic
· Set yourself mini targets
· Focus on results
· Keep ratios
· Have the right environment
· Always try to have referrals to phone than
a complete cold call
· Do some research on the website about the
organisation you are phoning
· Watch your posture - stand and call
· Know the most common objections and how
to answer them
· Get ENTHUSIASTIC
Here is another phoning script. This works well if you
have been referred.
Hello, is this Mr Jones, My name is Pete White from
XYZ.
How are you today?
The reason I'm calling is that we specialise in helping
retirees to
plan their vacations (this is your benefit to
the client)
And I thought I'd give you a call to see if you'd be
interested in chatting about the various options
available.
Is (benefit statement) Something to which you've
given much
thought?
It doesn't matter what they answer, you should
always get the appointment. If they have thought
about it, you're in! If they haven't given it much
thought, then now is the ideal time to meet with you
to discuss their options. Try it, it works!!
The triple CD pack 'Finding New Business and Clients'
is filled with ideas that will drive your business
forward, invest in your copy today!
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Technology Tips |
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While I was in Los Angeles, one of the other speakers
on the programme was Dave Larner who is a
technology specialist. When he offered me the
opportunity to take me to the biggest computer and
technology stores, I jumped at it. I was like a child in
a sweet shop, walking around and being shown the
latest gadgets by Dave, who writes for a number of
publications on technology in the USA. As you can
guess, there were a number of new items in my
suitcase coming home, thanks Dave!
I was really impressed with the latest laptops with
the new Pentium M processor. These laptops are now
lightweight and have great features such as
802.11b/g wireless technology, USB2 (40 times faster
than USB1), Bluetooth, Firewire (for downloading
videos), S-Video and multiformat DVD writers.
Absolutely amazing, and the prices in US dollars are
the same as we would pay in Pounds in Britain. My
favourite is the new Sony X505, it is beautiful.
Oh well, I'm in Asia next month so should return with
one of in my case (I hope my wife doesn't
read this, as my other laptop is only a year old)
This month's technology tip:
Problems with Clear Type
Windows XP has a feature called Clear Type
that
purports to make text easier to read. Unfortunately,
it can have the opposite effect, particularly with
very small text. The degradation in readability is
particularly apparent on a projected image. Many
new laptops now have Clear Type enabled as default.
As a result, much of the texts in their projected
images suffer from a degree of fuzziness.
To turn off clear type, go to start/control
panel/display/appearance/effects, and adjust
the 'Smooth edges of screen fonts' box, changing it
from Clear Type to Standard.
Good news, as you know, each month Terry Brock &
I
have a technology tip of the month. Terry will be
coming over from the USA to join me in a great
presentation in the morning focussing on on the
latest technology and
how this can increase productivity in your business.
This is a session not to miss, whether you are a large
or small business, speaker, trainer or coach.
Download the details from Quick Links.
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Speaking Tips |
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I've just returned from speaking at Dottie Walters
Magnificent Marketing Symposium, what an
experience. You quickly realise how much more you
need to do to keep up with technology, products and
platform skills. Dottie was great as usual, sharing the
latest ideas on corporate sponsorship. Dottie and I
will be holding a joint Symposium in London early next
year, details to follow shortly.
And so to this month's speaking tip:
Hidden notes - Have you ever
wondered
how to give yourself a
breather during a talk or check on any notes that
you may need to refer to that you don't want the
audience to see.
I sometimes have notes hidden around the stage and
can sneak a look at them when I do the following:
Show a video clip - this gives me a chance to have a
breather, check my notes and gauge the audience.
Tell an amusing story - while the audience is laughing
I can take a quick look at the notes
I sometimes have them pasted on the floor and when
I look down pensively I glance at the notes
I sometimes have a flipchart at the back of the room
(if it's a small audience) and I can look at it whilst
maintaining eye contact with the audience. They
don't see it because they are facing forward
I sometimes do a rope or card trick and when I walk
to the table where they are laying, the notes are
conveniently laying there
If working with a flipchart, I have the notes written
lightly in pencil.
I have recently had some book cover design work
done by someone who is young, creative, innovative
and comes with great ideas. I met Emma Smith in
Gloucester at one of my talks and was really
impressed when she showed me some of her design
work. I am currently writing a book and Emma is
doing the designs, take a look at some of her work.
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Speaking in Hollywood |
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Right now I'm sitting in one of my regular haunts, an
airport lounge. I have just spoken at the Hollywood
Sheraton for Dottie Walters 'Magnificent Marketing
Symposium.' I was privileged to be one of ten
speakers during the four day event which was
tremendous. The other speakers included some of
the greats in marketing including Joel Christopher
who in recognised as the king of list marketing on the
internet. Joel speaks about building your lists (his list
of subscribers is 160,000), the power of webinars as
well as many other internet marketing strategies. He
recently wrote a book and managed to get it to
number one at Amazon within days of its release. I
have tied in with Joel as a strategic partner so keep
reading the forthcoming newsletters for
developments that will help you with your list building
and other internet strategies.
Another great speaker was Tom Antion who speaks
about internet marketing strategies and search
engine optimization. Tom runs specialist retreats at
his million and a half dollar house in Virginia Beach. I
believe that half the rooms are done out in luxury
and the others in techno with all the latest gadgetry
imaginable. Delegates spend weekends at the retreat
learning all the latest internet marketing strategies. I
have also tied in with Tom, so watch this space for
further developments.
Other speakers included top creative designer Kathi
Dunn, who designs books covers and marketing
materials and her clients include Anthony Robbins,
Deepak Chopra and many other superstars. The other
speakers shared ideas on working with the media,
handling procrastination, book writing and publishing.
I realised just how more I need to do to reach those
levels. I'm now totally rethinking the way I do
business and changing my business model, so I'll be
sharing some of the ideas and their success as they
happen.
The California experience was wonderful. The
Sheraton is situated right next to Universal Studios in
Hollywood, so every night I visited the City Walk at
Universal which is filled with great shops and
restaurants. I left two days for exploring and hired a
car and went to all the usual tourist places including
Santa Monica, Venice Beach (bought my son some
muscle beach t-shirts) and then drove down to
Newport Beach which I fell in love with. What an
incredible part of California, if you're planning a trip
sometime in the future, be sure to spend a few days
there. Another picturesque town is Balboa Island
where almost every house is built on the water, the
only challenge being the starting price of $2million for
the houses.
Keep an eye out in the future newsletters for tips
and ideas from the marketing symposium. Please
download our free articles from the website.
We will add to these each month, so please feel
free to send me your articles to share with our
readers.
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