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CMI Personnel Spotlight
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We are pleased to introduce CMI's new Account Manager, Iwan Bondarenko. With over 14 years of domestic and international research experience, he will be responsible for consulting with clients to address their business objectives. Iwan is passionate about linking market and consumer insights to a company's goals and performance to maximize revenue. Additionally, he is well versed in Hispanic market strategies and digital / social media trends.


Additionally, Alisa Hamilton was recently promoted to Director of Project Management from her previous position as Research Manager. Hamilton joined CMI in 2010 and will take on the expanded role of managing and supporting the Project Management team on all of our quantitative studies.

 

Events
Mike Mabey and Pfizer's Jarod Ricci at the PMRG Institute
March 25-27, 2012

Join CMI's Mike Mabey and Jarod Ricci, Senior Manager, Market Analytics, Pfizer Specialty, as they present "Using Information-Seeking Behavior to Drive Segment-Specific Communication Strategies" at the PMRG Institute.

 

Mike and Jarod will demonstrate that information-seeking behavior is a significant predictor of future actions, brand choice, early adoption, and decision making. They will discuss identifiable consumer segments based on information-seeking behavior and how to leverage those differences to guide brand strategies and communications.

 

PMRG logo

All of us at CMI wish you a very happy and successful New Year. As you begin 2012, please know that we would love the opportunity to help you in any way to meet your goals. We look forward to sharing insights about ways to gather a deeper understanding of customers and generate more value from ongoing research, whether through creative analysis techniques or revamping tracking work to impact your business more directly.

Lightbulb Icon Bar See Customers Through an Ethnographic Lens on Life

In September 2011, CMI's Laura Winn presented "See Your Customers Through an Ethnographic 'Lens on Life'" to attendees of the ABA Marketing Conference in Baltimore. The American Bankers Association represents banks of all sizes and charters and is the voice for the nation's $13 trillion banking industry.

 

Laura discussed how marketers can gain a much deeper understanding of their customers through the use of traditional and online ethnographic methods. Attendees learned how companies are developing a comprehensive view of individuals' lifestyles, behaviors and attitudes through well-designed ethnographic research programs. Illustrated by real world case studies, Laura shared actionable advice for financial services marketers including how to bring customer segments to life, develop and test new products, and improve marketing strategies and sales communications using ethnographic insights.

 

If you would like to learn more about the benefits of ethnographic research, please email Laura. 


Checkmark Icon BarCase Study: American Cancer Society

In November, CMI and American Cancer Society co-presented "5 Ways to Make Brand Tracking Research More Valuable: An American Cancer Society Case Study" at The Market Research Event 2011. Along with Kimberly Cason, senior consultant at American Cancer Society, we shared research insights from their highly successful "More Birthdays" campaign.

 

Attendees learned about the five takeaways to help companies get more value from ongoing brand research:

  • Focus on what matters
  • Expand your horizons
  • Build relevance
  • Plan for flexibility
  • Plan for special support  

If you would like to learn more about the presentation and ways to generate more value from brand research, please contact Janet Ziffer.
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