Having trouble viewing this email? Click Here

CMI: Research Industry Pulse
Email CMI Button
CMI Thought Leader Spotlight
CMI's Christina Liao is hitting the road this Fall, speaking at several important events (listed below). As the group head of analytical services at CMI, Christina oversees our analytical service offerings, from sample to survey data to analytic strategies and output. Christina often speaks at marketing research meetings and conferences on the use of analytical techniques.

Click here for Christina's approach to statistical analysis and business solutions.

Christina Liao photo
Upcoming Events
IIR's The Market Research Event Nov. 8-10
Mike Mabey, Account Manager, and Christina Liao present "Redefining Segmentation: Using decision paths and motivations to build powerful, actionable segments."

Jean Fasching, Vice President of Business Development, presents "The Research Arsenal" covering the use of traditional (non-online) research methods for new insights at IIR's concurrent Future Market Research Leaders event.


The Advanced School of Marketing Research Nov. 8-12
Hannah Baker Hitzhusen, Vice President Qualitative Team, and Christina Liao present Qualitative Research Methods and Structural Equation Modeling at UGA's Terry College of Business


Society of Insurance Research Annual Conference Nov. 14-17
Christina Liao presents "A Pathway Modeling Approach to Understanding Consumer Decision-making Process in Selecting and Renewing Insurance Products"
Honomichl and CASRO logos
The weather may be cooling down but our excitement is heating up about two new CMI offerings designed to take consumer insights to the next level to help you find powerful competitive advantages. As you plan for 2011, we hope these new offerings will help you find new opportunities to grow.

Please let us know if you'll be in San Diego on November 8th for the IIR events. We'd love to take you to dinner.

DPM Simulator™
Delivers a Competitive Edge
CMI's new Decision Pathway ModelingTM Simulator helps clients evaluate the potential impact of strategic business decisions and hypothetical competitive scenarios. Using customer survey data from a Decision Pathway Model, the simulator can predict outcomes based on an array of real-world scenarios and likely outcomes to help marketing and brand teams prioritize resources to generate growth.

Decision Pathway Modeling™ Simulator leverages CMI's enhanced structural equation modeling approach to help companies more effectively:
  • Understand customer decisions along the path to purchase, and then impact those behaviors and choices
  • Turn numbers into marketing & strategic insights
  • Improve allocation of resources
  • Anticipate competitive "what if" scenarios
  • Simulate the ROI of changes

For more information click here, or call CMI today for a demonstration.
Tap the Next Generation of Social Media Monitoring
In collaboration with NetBase, CMI is bringing next generation monitoring of online consumer opinion, emotion and behavior to market research. Using cutting edge semantic technology, CMI combines new primary research insights with online social media findings to reveal customers' stories and help clients formulate actionable insights - long before their competitors do.

Through NetBase, CMI's research team will have on-demand access to a full year's worth of social media commentary representing billions of conversations from more than 75 million sources, from blogs to Facebook™ to Twitter™. NetBase's state-of-the-art natural language processing (NLP) engine delivers real-time results any time of the day or night without any advance setup.

NetBase social media monitoring, combined with CMI's industry leading qualitative and quantitative research capabilities, provides a powerful new competitive edge in fast moving, social media-engaged marketplaces.

For more information about our social media monitoring solution, please click here.
Contact CMI