The 2010 marketing research industry and
national private company rankings are in. CMI is:
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CMI launches implementation of ISO standard - one of first to pursue certification
On September 1, CMI officially implemented new ISO standards for organizations and professionals conducting market, opinion and social research and is serving as a "first responder" for CASRO's (Council of American Survey Research Organizations) new ISO 20252 standards. CMI volunteered to implement the program and participate in the audit and certification process because we recognize the value for clients today and in the future. Clients of ISO-certified marketing research organizations will benefit from: - Assurance that the required processes have been carried out consistently with standards that are globally accepted across the industry
- Improved transparency and client ability to buy effectively
- Timely delivery
- More ability to focus on insight
Our clients may notice some additional documentation of processes and decisions. If you have any questions about what ISO means for you, don't hesitate to reach out to Janet Ziffer, who is leading our efforts. Additional information on ISO 20252 is available here. |
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Advanced Text Analytics
Drives Insights
Relying on traditional quantitative text coding alone to glean insights from open-ended customer feedback might not give you access to the critical nuances of what your customers are really trying to say. In fact, you could be completely misinterpreting the meaning of their words.
New text mining techniques go beyond coded frequencies to reveal the deeper implications, meaning, and consequences of open-ended feedback from both qualitative and quantitative methods. The result is more than a collection of frequently used keywords. Advanced text analytics lets you hear your customers' stories about your company, product or service in their words.
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