Do's and Don'ts of Tweeting Effectively for CPG Brands
 Many brands are using social media channels, including Twitter, to connect with their customers. I recently read a very informative blog post by Chris Brogan about how grocery brands are "tweeting" on Twitter - mainly poorly, but some well.
These days, many brand managers recogn ize that they must pay attention to Twitter and Facebook. The days of relying solely on advertising and couponing to drive brand share are long gone. However, it seems that many companies still don't really "get" how to use social media well. Here's a quick look at the do's and don'ts of effective tweeting.
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The Reality of Starting a Specialty Foods Business
Specialty food businesses really have to struggle to make a  go of their business. In Chris Crocker's recent article about the "business" of specialty foods, he noted that "...Darwinian churn is the basis of our market's innovation." It's a straight-shooting write-up about the realities of starting a specialty foods business.
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Opportunity in the Warehouse Club Channel
For the past two years at Emerging Brands Marketing I have been working with clients to help them launch products and effectively market their products to retail consumers, drawing on my 30+ years of experience marketing and launching successful retail products.
Now I am partnering with Ken Madden and Brian Riccio at Madden Partnership Marketing (www.madden-associates.com) to develop new branding strategies and products specifically for the wholesale club channel.
Please give me a call or email to learn more about Madden Partnership Marketing and how my partnership with them can create opportunity for your business. |
Upcoming Events
Winter Fancy Food Show
January 15-17, Moscone Center, San Francisco
Natural Products Expo West
March 8-11, Anaheim Convention Center
 Boston Seafood Show, March 11-13, Boston Convention Center
 IDDBA Dairy, Deli, Bake Seminar Expo, June 10-12, Ernest N. Morial Convention Center, New Orleans, LA
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