President
Nancy Peterson
978-468-6123
Contact Nancy
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Receive news, tips, and articles of interest to food marketers | |
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How Do Food Trends Start?
by Nancy Peterson
A recent article about "the great food trends mystery" recently  caught my attention. Just how do food trends start? Why is bacon such a big deal in food these days and what, I mean really, what is the big deal about cupcakes? Other recent "hot" food trends are sliders, bubble tea, and food trucks. What is the source of these trends?
Read more on the origins of food trends... |
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When Retail Marketing Taps into Shopper Passion
How are retailers reaching beyond standard tactics and marketing language like coupons, wide selection, "good value,"  "fresh" and "convenient" to differentiate themselves and drive excitement and sales? Read this article in Supermarket News to learn more.
More on driving shopper passion...
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Free Tip Sheet on Launching Successful Retail Products
At last month's International Seafood Show in Boston, I presented on the topic "10 Key Ingredients to Launching a Successful Retail Product."
This well-attended workshop, which I presented jointly with Dale Casto of Wright Design and Bob LaFreniere of TUV SUD America, provided actionable tips for seafood processors, food manufacturers and others looking for advice on how to go to market with retail products.
Download a copy of the presentation or a one-pager with the 10 Key Takeaways. |
Upcoming Events
IDDBA Dairy*Deli*Bake*2011 Rock Star Food June 5-7, Anaheim Convention Center, California
IFT Annual Meeting & Food Expo
June 11-14, New Orleans Morial Convention
Center, New Orleans, LA
Summer Fancy Food Show
July 10-12, Walter E. Washington Convention Center, Washington, D.C.
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Emerging Brands Marketing helps food and seafood companies grow revenue through highly successful product launches and product line revitalization. We also help our clients with a range of consumer marketing services, including consumer testing & market research, channel development, and Ecommerce/Web marketing.
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