What Not To Miss at the Boston Seafood Show

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Nancy Peterson

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Seafood Show - What Not to Miss

by Nancy Peterson

This year's International Seafood Show which opens this Sunday in Boston (along with the adjacent New England Food Show) promises something for everyone. The conference program features almost 20 presentations, some of which will be of particular interest to seafood marketers. Many of us attend the show to check out new products and trends, and judging from what's being featured in the New Products Showcase, this year's show will not disappoint.

Of course, on everyone's minds will be the devastation in Japan that has followed the massive March 11th earthquake and tsunami. The disaster has damaged many Japanese fishing ports, and it's not yet clear (as of this writing) what the full effect will be on Japan's seafood industry. SeafoodSource.com is a good resource for up-to-date information on this situation.

For more details about the Boston conference program and new products that will be featured at the show, read on...

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Emerging Brands Marketing Presenting at 2011 International Seafood Show

Plan to attend "10 Key Ingredients to Launching a Successful Retail Product" on Monday March 21 at the Seafood Show. I will be presenting along with colleagues Dale Casto of Wright Design and Bob LaFreniere of TUV SUD America.

Click here for more details

Contact Nancy today to arrange a meeting at the Seafood Show. Call 978-468-6123 or Email Nancy

Social Media Basics for the Overwhelmed

Are you overwhelmed by Social Media? You are not alone! This article that I found on the Interactive Media Blog explains the basics of social media, including links to basic information explaining the tools. It also has some recommended reading lists. One book they've left off, which I found very helpful in my own social media efforts, is Twitter Power by Joel Comm.

More on Social Media 101 ...

Upcoming Events

International Boston Seafood Show & New England Food Show

March 20-22, Boston Convention Center

National Restaurant Association Show

May 21-24, McCormick Place, Chicago

IDDBA Dairy*Deli*Bake*2011 Rock Star Food June 5-7, Anaheim Convention Center, California

Summer Fancy Food Show

July 10-12, Walter E. Washington Convention Center, Washington, D.C.

Nancy Peterson
President, Emerging Brands Marketing

www.EmergingBrandsMarketing.com npeterson@EmergingBrandsMarketing.com

978-468-6123

Emerging Brands Marketing helps food and seafood companies grow revenue through highly successful product launches and product line revitalization. We also help our clients with a range of consumer marketing services, including consumer testing & market research, channel development, and Ecommerce/Web marketing.