What to Make of the New USDA Dietary Guidelines

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Insider's Perspective on Walmart's Healthy Food Initiative

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Nancy Peterson

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What to Make of the New USDA Dietary Guidelines

by Nancy Peterson

The USDA's recent release of its 2010 Dietary Guidelines (USDA Web Site - Dietary Guidelines) has generated a storm of media coverage and responses from every point of view.

What are food marketers to make of these new guidelines? What level of awareness is there among consumers and what opportunities does it present for food companies?

This month, I'll share the highlights and offer some perspective on what this means for marketers.

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An Insider's Take on Walmart's Healthy Food Initiative

Rachel Johnson, Professor of Nutrition & Food Sciences at the University of Vermont, is invited by the American Heart Association to participate in a conference call with Walmart on the day Walmart announces their new five-year plan to make the food and beverages it sells healthier and more affordable.

In this Huffington Post article she comments on what Walmart promised and what its impact could be.

Read more....

Emerging Brands Marketing to Present at 2011 International Seafood Show

Plan to attend "10 Key Ingredients to Launching a Successful Retail Product" on Monday March 21 at the Seafood Show. I will be presenting along with colleagues Dale Casto of Wright Design, and Bob LaFreniere of TUV SUD.

Click here for more details and to register

Upcoming Events

Natural Products Expo West

March 11-13, Anaheim Convention Center, California

International Boston Seafood Show & New England Food Show

March 20-22, Boston Convention Center

National Restaurant Association Show

May 21-24, McCormick Place, Chicago

IDDBA Dairy*Deli*Bake*2011 Rock Star Food June 5-7, Anaheim Convention Center, California

Summer Fancy Food Show

July 10-12, Walter E. Washington Convention Center, Washington, D.C.

Nancy Peterson
President, Emerging Brands Marketing

www.EmergingBrandsMarketing.com npeterson@EmergingBrandsMarketing.com

978-468-6123

Emerging Brands Marketing helps food and seafood companies grow revenue through highly successful product launches and product line revitalization. We also help our clients with a range of consumer marketing services, including consumer testing & market research, channel development, and Ecommerce/Web marketing.