President
Nancy Peterson
978-468-6123
Contact Nancy
|
Receive news, tips, and articles of interest to food marketers | |
|
|
|
|
Will "Green" Trends in the Food Industry Mean More Green for Marketers?
By Nancy Peterson
In the past year, "green" trends in the food industry have attracted much attention. We've heard about sustainable food production and harvesting, the growth of organic and natural foods, eating local and "slow" food, and from some quarters, how "big food" companies are enemy #1 in the battle to eat better.
What are food marketers to make of this? What are the implications for the year ahead?
Read more about green trends in the food industry...
|
What is Driving Growth in the Frozen Convenience Food Category? A recent report from the market research company Packaged Facts highlights a few frozen food segments - frozen pizza, handheld breakfast food, and prepared vegetables - that are driving growth in an otherwise fairly flat category.
Why? Pizza and breakfast competed successfully with foodservice outlets, while steaming techniques gave the frozen vegetable category a strong feature to use in competing against fresh produce.
Read more... |
FBI Trained Food Trends Forecaster Claims 100% Success Rate 
An FBI-trained trends forecaster claims a 100% success rate for spotting the next big things for the food industry. The rise in "street food" and South American cuisine are among the current trends she is said to have predicted.
Read on to learn how her "passion for patterns" influences her work. |
|
Upcoming Events
Two Day Seminar & Networking Event- Becoming a More Effective Sales Manager in the Natural & Specialty Channel
December 14 & 15, 9am-4:30pm, Hilton Garden Inn, Burlington MA.
Presented by Bob Burke, Natural Products Industry Consultant and former VP of Sales and Corporate Development at Stonyfield Farms and John Maggiore, broker, sales consultant & former category manager of Natural Foods at Stop & Shop. These are well respected experts in the Natural Products space. Register by 11/19 for earlybird discount.
January 16-18, Moscone Center, San Francisco, CA
International Boston Seafood Show
March 20-22, Boston Convention Center
National Restaurant Show
May 21-24, McCormick Place, Chicago
|
|
|
|
|
Emerging Brands Marketing helps food and seafood companies grow revenue through highly successful product launches and product line revitalization. We also help our clients with a range of consumer marketing services, including consumer testing & market research, channel development, and Ecommerce/Web marketing.
|
|
|
