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Leverage Social Media to Spot New Trends
FDA Survey Shows Gains in Food-Label Use
Overcoming the Stigma of Frozen Seafood
Upcoming Events
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President
 Nancy Peterson
 
978-468-6123
 
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How Food Marketers Can Leverage Social Media to Spot New Trends
 
By Nancy Peterson
The Best Food BlogsAs food marketers, we are always trying to keep on top of trends -- what are the latest flavors, nutrition trends,  protein preferences, and consumer concerns?  Food blogs present an incredible, although overwhelming resource for trend-spotters.
 
For advice about how food marketers can tap into social media resources, I turned to my high school classmate, Priscilla Martel, owner of All About Food  Read more...
Reading a food labelFDA Survey Shows Gains in Food-Label Use, Health/Diet Awareness
 
More than half of consumers in the U.S. often read the food label when buying a product for the first time.  Read more...
Overcoming the Stigma of Frozen Seafood
Flash Frozen Seafood 
Reversing the misperception that frozen seafood is inferior to fresh is a tall order. But there's a revolution of sorts under way. 
  
Upcoming Events

 
Natural Products Expo East  Natural Products Expo East, October 13-16, Boston Convention Center
 
SIAL Global Food Marketplace, October 17-21, Paris France
 
Celebrity Chef Tour, November 11, San Francisco, CA
 
Winter Fancy Food Show, January 16-18, Moscone Center, San Francisco, CA
Nancy Peterson
President, Emerging Brands Marketing
 
www.EmergingBrandsMarketing.com npeterson@EmergingBrandsMarketing.com
978-468-6123
 
Emerging Brands Marketing helps food and seafood companies grow revenue through highly successful product launches and product line revitalization.   We also help our clients with a range of consumer marketing services, including consumer testing & market research, channel development, and Ecommerce/Web marketing.