HOW DO YOU USE SOCIAL NETWORKING FOR YOUR BUSINESS ON THE WEB
 The latest buzz for business is LinkedIn, Facebook, Twitter and other social networks. Should you hop on this bandwagon?
 Probably.
Depending on your business, industry, target market and sales region, one uses these tools differently. There are some common guidelines for using social networking professionally (like don't post embarrasing photos!). However to reach your target market requires a little deeper understanding of how these networks work.
Which network should you use? LinkedIn? Facebook? or both?
I gave a seminar on the topic last month to a group of small business owners. We discussed how to setup a social network for 10 different businesses and guess what? How to use which network was different! Like all marketing challenges, it all depends on your company's industry, target market and geographical sales region.
In addition to social networks, there are professional directories and local maps on the web. Seems like every day there are new ways to use all these marketing tools.
I've been on Facebook and LinkedIn for a couple of years. Here's what I do -
I use LinkedIn for business networking and communications. I use Facebook for personal communications only. I do not mix the two. Why?
My target market is on LinkedIn. My business networks are on LinkedIn. My professional associations are on LinkedIn. I love the way LinkedIN lets me share interesting articles with 1 to 50 of my business contacts, so easily and quickly. It takes just a few minutes a week to stay in touch. I don't need to maintain it on any time schedule (unlike a blog or newsletter). It's always there, 24/7, working for my business.
This will very likely be different for you and your business. Where does your target market hang out? Where are your business networks? Of the 10 businesses we covered in the seminar, 4 would benefit from a better LinkedIn presence, 4 should focus on their Facebook presence and 2 would benefit from both (target market on Facebook, business network on LinkedIn)
How do you use LinkedIn or Facebook for business promotion & marketing?
Let me know and I'll publish the best ideas here.
Please include a description of your target market. Feel free to add your website link, LinkedIn public profile page and/or Facebook page link and I will publish it with your comments.
In addition to this free publicity for your business, I'll send you my "cheat sheet" for setting up a social network profile that Google will like!
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Three Steps to Social Networking for Business Learn the details of the why and how to promote your business on Facebook, LinkedIn, professional directories and maps. These are wonderfully affordable web marketing opportunities for small business. Use my concise, easy-to-follow guide to get started or improve your social networking for business.
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The azaleas are blooming and summer is in the air! Let us know how we can help you make the web work for you, giving you time to relax on the beach this summer!
Suzanne Engels
www.WebArtNTech.com
Proven to Produce Results...
...Because Results Matter
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