THREE STEPS TO A BETTER WEBSITE
by Suzanne Engels, www.webartntech.com
 NEED A WEBSITE? Start with the basics:
1. Look at your industry and competitors' website. Choose a few styles you like and those you don't. Write down the website addresses. Make a few notes about what you like and what you don't like.
2. Got a logo? Be sure it can be converted in digital - jpg or gif. Can't afford it? Select a favorite font style, choose a color and a highlight color. This is easily done in Word.
3. Have you developed a "unique selling position"? Write it down. Explain.
- why you are good at what you do, better than everyone else
- why people should buy from you and not your competition
A well-defined niche is the best search engine strategy for a small business budget.
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DOES YOUR WEBSITE NEED AN UPDATE? Here's three tips:1. Review your products/services - are you still promoting your best-selling and most-profitable items on your website? Has your business focus changed? Make a quick list of products/services in TODAY'S priority order. Focus your website changes on the top priority product or service pages. 2. Check your visitor statistics and search engine rankings? - Where are visitors coming from?
- What are they looking at on your site?
Match this with your priority products/services list. Change top priority pages. Don't waste your valuable time on low priority pages that few are visiting! 3. Check that home page - these days the search engines expect to see lots of interesting content on a home page, such as - Recent company news
- New client announcements
- New products or projects
- Keywords and phrases specific to your market niche
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