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TO SELL THE PRODUCT, SPEAK THE LANGUAGE
by Miriam Siftar, MTMLinguasSoft, www.mtmlinguasoft.com
 Evaluating
your marketing strategy? Don't forget about the potential of foreign markets or
about non-English speaking minorities here in the US.
If you want to sell in these markets you need to speak their language.
The price of
not translating is high:
- Business
buyers are 3 times more likely to buy if addressed in their own language
- Consumers
are 6 times more likely to click the buy button on a website when information
is presented in their native tongue.
- Hispanic-Americans are the
fastest growing minority in the US and approximately half of
those who use the internet are Spanish-language dominant.
In
marketing to non-English-language populations, language is not the only
consideration. The specific words used, graphics, even colors should be
selected with the culture of the target population in mind. This is called
"localization," and is just as important as translation.
Make
sure you consider the possible benefits of translation and localization for
your business.
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SPEAKING OF DOING BUSINESS INTERNATIONALLY...
Google
is the most popular Web destination in the United States, but a study from
comScore networks found that Yahoo! is more popular than Google in Hong Kong,
India, Japan, Malaysia, Singapore, and Taiwan. If your marketing strategy
extends to these regions, check your website search engine rankings in
both - you may rank #1 in Google and not even appear in Yahoo! Do
you know if your website attracts your target market? Find out! Order a baseline site report to find out if your website is attracting qualified prospects AND Google! |
