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Featured Member
Dina Williams |
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Dina's catch phrase is "I like to give away money". Dina is a mortgage broker. Part of her ministry is finding loans for people who might have some challenges in this area.
Another part of her ministry is CMN-USA. She had been a vital part of our organization for over 5 years. She was the first and only treasurer Dayton North has ever known plus she is the person who knows that chapter the best.
Dina has also served as our regional secretary and treasurer for the Warren Couty Chapter. She has also been a "registration person" for almost every special event we have ever had.
If you have a suggestion for Featured Member, please send it to the editor. |
| Featured Ministry
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ME!!
NOT REALLY BUT I DID CATCH YOUR ATTEN- TION. THIS NEWSLETTER HAS BEEN SENT FROM MY E-MAIL. IF THIS IS THE FIRST ONE YOU HAVE RECEIVED IN A WHILE PLEASE LET US KNOW!!
If you have a suggestion for featured ministry send it to the editor.
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Happenings/Events | | CINCINNATI TRADE SHOW THIS FRIDAY
INFO
DAYTON LUNCH & LEARN THIS FRIDAY
Dealing With Difficult People
RSVP
Let us know what is going on in your region! |
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Helpful Business Hints |
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Newsletter Tip
THIS MONTH our Helpful Business Hint is from our friend, web and
newsletter guru Mary Johnson, at Web Site Helper.
"Do you read your e-mail on your phone or Blackberry? Many people do. Some of them are your customers. As a result, many of them choose to receive e-mails as "text only" to eliminate the time and/or bandwidth fees associated with downloading graphics.
So, when you send out your eNewsletter, are you sending it out in both HTML and text-only formats to accommodate them? If this is news to you, you could be alienating a large part of your customer base.
If you choose the right eNewsletter service (and we have), this is a non-issue because it is automatically created from your HTML newsletter that you build through the online user-interface.
Thanks Mary
We are always looking for tips for saving time and/or money or help with producing additional revenue. Please share them with others. |
| Don't Forget
Constant Contact |
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Don't forget CMN-USA is a business partner of Constant Contact. By subscribing to Constant Contact through CMN-USA you can save additional money and provide us with a little income.
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From the Editor...
by Bill Gaffney
I AM ALL EXCITED!!! Why am I excited? Because there are some exciting things going on with Christian Marketplace Network and in this newsletter.
First of all we have removed all references to our previous name (the one we can't say).
Next, Brian Benson has just announced that I am coming on as his co-director. Brian has been overwhelmed with other resposibilities and hasn't been able to give the time he wants to his role. So he has honored me by asking me to assist him. You will not see any drastic changes to CMN, only a little bit more behind the scenes focus and quickness to respond to requests.
One of the first things I have done is recruited Paula Goodnight, who is the Cincinnati admin. She is a Constant Contact guru and will be helping me with some things in this area, including getting newsletters archived so we can all read them.
Finally this newsletter has some different and interesting pieces of information and tidbits. It starts with the first piece on most overused words and phrases in the English language.
Enjoy this month's newsletter.
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TOP 10 MOST IRRITATING PHRASES
From Oxford University
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In veritably blunt fashion, Oxford University has collected the Top 10 most irritating phrases. Unfortunately, the corporate world is not immune to overuse of expressions such as the time-honored, "synergy." Do you use one, or all of these?
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HOW ARE YOUR VENDORS AND SUPPLIERS?
By Marty Grunder
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A while back I had to tell a vendor of ours that we were no longer going to work with them. My whole team had become increasingly irritated at the owner's know-it-all attitude, insults, and reluctance to listen to us. The funny thing is, they did a decent job on their core service, but everything else they worked on for us was a headache, to say the least....................He had gotten cocky and thought we'd never go anywhere else for the services he provided. He was wrong.
MORERemember, besides being a client you are also a vendor.
Marty is a successful entrepreneur, engaging public speaker, accomplished author and a good friend of CMN-USA. He is a motivational speaker whose talks include a lot of valuable business content. He also owns a very successful successful landscape company on the side. Marty wanted to make sure I plugged his book, "The Nine Super Simple Steps to Entrepreneurial Success". Please help the man out. His wife can't get her car in the garage. Tell him with CMN-USA and ne might even give you a discount. Actually the book is very good.
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BIZ ETIQUETTE QUIZ
From SBSN
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Business manners matter. Besides adding to your own confidence by providing a guide to behavior, business etiquette guides and smooths relationships between people, creating the kind of favorable impression that gets the deal or the contract.
How is your knowledge of business etiquette? Are you as smooth and polished as you would like to be - or should I say, have to be to be successful? Keep track of your score as you go through this business etiquette quiz and discover whether your business manners mark you as a maven or a barbarian - or somewhere in between.
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IS YOUR PRICE RIGHT???
From SBSN
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Chances are, you are not asking the right amount for your product or service. And it is just as likely that you are asking too little, not too much!
The price of your product or service tells your customers what to expect in terms of quality and value before they even buy the item. In most people's minds, low-priced products indicate either a bargain or low quality while a higher price often indicates superior value.
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ARE THEY OPENING YOUR IMORTANT E-MAILS
By Leni Chauvin
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Are they opening your newsletters and promotional e-mails?You've signed up to receive this newsletter and chances are you're getting other newsletters, too, or even sending your own.Sending a newsletter is a terrific way to stay in touch with your clients and to let potential clients get to know you, too. Sending newsletters does you absolutely no good whatsoever though, unless people are actually reading them.Did you know that a whopping 22% of e-mails are not delivered? I'm not talking about e-mails that are not opened, I'm talking about e-mails that never make it into the intended recipient's e-mail program and are left to float in cyberspace for all eternity.With only a 78 percent chance of your e-mails--whether business or personal--actually getting through, it is imperative that you do everything within your power to make sure your message is not only delivered, but is seen, opened, and read by as many people as possible on your mailing list.Here are a few tips to make sure your messages are read: * Send a message immediately to people who sign up to receive information from you to thank them for their interest and ask them to add your address to their e-mail address book or white list. * Mail from the same address every time. If you have just asked someone to put Wendy@Widgets.com in their address book and you send an e-mail from Info@Widgets.com, your e-mail may well wind up in someone's Sp@m folder. * Understand that there are some words that will get your message earmarked as sp@m and should be disguised like I just did. If you're not sure what words they are, run your newsletter through a content checker like the Lyris Content Checker and they'll advise you of the offenders. * Be sure to put the title of your publication in the subject line in brackets if you are sending a newsletter. People who have opted in to your list have found your expertise valuable and want to receive your information. Make it easy on them and let them know that the information they want or need has arrived. * Give readers the topic of the main article of your newsletter in the subject line, too. For example: " [Widgets Weekly] How to Make Money with Widgets." Be sure to make the title interesting enough to grab their attention and answer the WIIFM--What's In It For Me? question. In other words, "Why will I want to open your e-mail?" * Use a mail delivery service with a reputation and history of high deliverability. (At the time of this writing, AWeber has the best reputation and is often used in addition to shopping carts with the same mail service because you're pretty much assured that e-mails sent through them will get through. * Use first names and create a compelling subject line that will make readers curious enough to open e-mails that come between newsletters without giving them all your information up front. For example, "Brenda, You're going to Love This!" Or "Bob, See You On Tuesday?" When recipients open your e-mail they will find all the information they need to make a decision about your offering. * Personalize the inside of your message, too by writing, "Dear Brenda," or "Dear Bob," etc. Most e-mail marketing programs like AWeber will allow you to do this quite easily. * Create a sense of urgency and put it in your subject line if you are sending a message that is not a regularly scheduled newsletter. For example, "Leni, Hurry. Offer expires tonight!" or "John, Only 3 Spots left." * Familiarize yourself with the Can-spam act and send your newsletters, promotional items and updates only to people who have requested to receive information from you. Check out aWeber for more information. It is incredibly irritating to receive an unsolicited bulk mailing even if it is from someone you know. You will lose your reputation and possibly lose potential business by doing so. Of course, you must always include instructions on how your prospects can unsubscribe at the bottom of your newsletter. * Know your audience and write about things your readers want to hear about. Keep your self-promotion to a minimum and your readers will want to open your mail and delve right in.© Copyright 2008 Leni Chauvin Leni Chauvin, The Client Attraction Coach, has helped thousands
of ordinary people build and market extraordinary businesses. If you
want to attract more clients, make more money, and achieve more
success, you'll find TONS of resources to help you at Attract Clients Galore |
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