Christian Business Network Newsletter
JUNE 2008
Where marketplace Christians connect
In This Issue
Featured Member
CBN-USA Happenings/Events
Helpful Business Hints
When Mentors Fail to Go the Distance
The Power of Positioning
Dissed Online? How to Fix Your Brand's Rep
Should You Really Pay Yourself First
Throw Away Your Elevator Pitch
Featured Ministry

YWAM IWT

Youth With A Mission Impact World Tour

Many of you have heard of this organization.  It is the second largest missions' organization in the world.  The IWT is most probably the greatest outreach for youth 12-19.  They bring BMX bikers, skate- boarders, powerlifting team and dancers to minister to the youth.

They are focused on Ohio for the next few years.  They had a campaign in Toledo in spring, 2007 and will be in Dayton September 15  -  Nov 3 this year.  There will be a campaign in Cincinnati, tentatively in the Fall of 2009, with Columbus and Cleveland to follow.

So get involved. 

   LINK

Featured Members
Who do you know that should be a featured member?

If you have a suggestion for Featured Member, please send it to the editor.
Happenings/Events
The 2008 CBN-USA charity golf outing has been changed.  The new date is June 23rd.  Information is on the web site.

NEW CINCINNATI CHAPTER;  Wednesday May 28th our Cincinnati region started their East chapter located in Batavia at the Golden Corral.  Thirty-Two Christians enjoyed
lunch, fellowship and networking together.  Two new membership
applications were submitted at the end of the meeting. Individuals commented that they were glad a chapter opened on the east side of Cincinnati.  We are truly blessed.

We meet the 4th Wednesday of every month from 11:30 - 1:00 at The Golden Corral near the East Gate Mall.

For reservations and information please contact Carol Venn or call 513-378-7653.


Let us know what is going on in your region!
Partner Events

Helpful Business Hints
CARDS

Business Cards:  We all use business cards.  Have you ever considered many people scan and/or use a card reader for these cards?  Have you ever seen what happens when one of these cards is fancy with atypical fonts and bright colors on a non-white background?  It isn't pretty.  You might want to consider simplifying to a standard font, black or blue, on a white or light brown card.  Use your colors in the logo.  It might be the little less aggravation that gets you the sale.

THANK YOU CARDS:  For many of us this has become a dying art.  We now have e-mail which is quicker and easier.  You might just make yourself stand out by sending a thank you card as well.  There are even services that will do this for you.


We are always looking for tips for saving time and/or money or help with producing additional revenue.  Please share them with others.

Don't Forget
Constant Contact
Don't forget CBN-USA is a business partner of Constant Contact.  By subscribing to Constant Contact through CBN-USA you can save additional money and provide us with a little income.
 
FORWARD THIS NEWSLETTER
From the Editor... 
by Bill Gaffney

This newsletter  should be beneficial to everyone.  We have articles for business owners and individuals.  We have pulled the content from a wide number of sources.

People ask me why we don't have more articles aimed specifically at Christians.  First of all we try to keep current with the newest trends in running a business and being business people in the market place.

Secondly we receive almost no donations from our membership.  We would love to hear from you.  It doesn't have to be long.  It just has to have some tips and/or information that is useful to everyone.  It is best if you keep self promotion at a minimum as you will receive credit, including your company name and profession.  So get with the program.

One final note:  Deb Lovett, whose ministry Women of the Well, was featured last month suffered a house fire on May 31st.  The entire house and contents were totally destroyed.  I used to work for Deb's husband Tim and know all the love and effort that went into the house, including the retreat area.  The money and contents can be replaced but the memories cannot.  Fortunately no one was hurt.  Please keep them in your prayers.


Enjoy this month's newsletter.
 
Bill

WHEN MENTORS FAIL TO GO THE DISTANCE
By Dr Saj-nicole Joni in Forbes.com
 
What should you as a leader do when you are deeply indebted to a mentor, but you are sensing that he should no longer be part of your inner circle? If you don't distance yourself from the mentor, you risk his behavior slowing your rise, maybe even setting you back. It's not just about you--it's about your commitment to your team, your commitment to results and your commitment to your organization.



Saj-nicole Joni is chief executive of Cambridge International Group

THE POWER OF POSITIONING
By Christine Comaford-Lynch in Business Week

You know who you are. But do Your customers? Are you who you were last year? If not, have you communicated how you've changed?


Christine Comaford-Lynch is CEO of Mighty Ventures, a business accelerator with offices in Napa Valley and Silicon Valley (Calif.).

 
DISSED ONLINE? HOW TO FIX YOUR BRAND'S REP
By Karen Klein in Business Week

Today's consumers don't hesitate to post their comments, good and bad, on the Internet. Here are some tips for damage control.


Karen E. Klein is a Los Angeles-based writer who covers entrepreneurship and small-business issues.
 
SHOULD YOU REALLY PAY YOURSELF FIRST
By Steve Kroenig in Wisdom's Edge

The answer comes from Exodus 23:19, where God tells the Israelites what they're to do first with their income. It says, "The best of the firstfruits of your ground you shall bring into the house of the LORD your God." In other words, God says the absolute best thing you can do first with your money is pay God.

While that sounds counterintuitive, it really makes a lot of financial sense. In previous issues of Wisdom's Edge, we've discussed how we should invest with an eye to the future. And the longest in the future you can invest in is eternity. So taking the first 10% (or more) of your income and investing it in God's Kingdom, which will last forever, is the absolute best move you can make.

 
THROW AWAY YOUR ELEVATOR PITCH
By John West Hadley

By now, you must know I'm a big proponent of having a strong marketing message, and its power to jump start your networking efforts.

And everyone knows that the Elevator Pitch (often called the "30 Second Pitch") is a staple of networking events, particularly business-oriented ones.

So why do I say to throw away your Elevator Pitch?

Because at least 80% of the Elevator Pitches I hear are fatally flawed. They are focused on You and What You Are About, instead of What I'm Interested In Hearing!

This is a combination of bad (or no) training and a flawed understanding of the purpose. And that people are trying too hard to fill the 30 seconds.

30 seconds gives you the luxury to say too much, so you do! If you were forced to communicate your pitch in just 10 seconds, what would you take out? What would you leave in?

For example, if I only have 10 seconds, why would I bother with my job title, and a laundry list of my 'target' prospects? Why not get right to the point of what I can offer a prospect, and say something like, "I help professionals turn interviews into job offers" or "I help job seekers who are frustrated with their search"? That's what equips the listener to understand how I can help them, or how I can assist others they might know who are in that situation.

At one networking meeting, I heard what on paper would have been a quite polished and effective 30 second pitch. However, the person delivering it kept halting, looking at the ceiling, trying to recall his memorized speech, stumbling over the words and delivering it in a stilted manner. By the time he was done, everyone in the room was as embarrassed as he clearly felt. I can guarantee he didn't get any meaningful connections delivering that speech!

The longer your 'pitch', the more chance you'll fall into that trap. Rather than focus on filling the time, start with the shortest possible pitch you can deliver, even if it's just your name and one sentence. Deliver it passionately and naturally, smiling and looking your audience directly in the eye. Only when you get very comfortable and effective with that, should you even consider adding a second or third line, or try to actually fill the 30 seconds.

So the next time you are asked to give an Elevator Pitch, try just standing up and saying something like "I'm Jim Smith, and I help financial services companies dramatically reduce their operational risk."

John Hadley is a career search coach with John Hadley Associates, LLC.
 
Sincerely,
 
Bill Gaffney
Newsletter Editor
Christian Business Network
Mission: To provide a forum where Marketplace Christians can connect and support one another on a consistent basis.