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WE'RE IN THE NEWS
From Citizen USA Newspaper
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BIG BOOK NEWS
Our good friend and business partner Harvey Hook has published his first book!!
the Power of an Ordinary Life
Next month we will have a review. If you know Harvey you will want to read this book!
For more information and an excerpt e-mail Harvey |
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The doctor is in! Dr Wayne Essex that is. Wayne has been a key ingredient of the growth of CBN-USA, both nationally, and in Dayton. Wayne has served in Dayton leadership for over three years and is currently Co-Regional Director. He has also recently added the role of CBN-USA National Treasurer to his responsibilities. With all of that Wayne has had to relinquish his role as leader of the second Dayton chapter that he founded three years ago. Wayne is an accountant with one of the best tax newsletters in the business. Wayne also finds time to teach Sunday School, fill in as interim pastor, and take 200+ 9-12 year old inner city kids to a week-long camp every summer. He and his wife Suzie have two adult children. Thanks Wayne for all you do for CBN-USA!
We would like to add a new feature and require your assistance. We would like to highlight a CBN-USA "Chapter of the Month". Please submit your chapter to the editor and tell us what makes it special! | |
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Happenings/Events |
Two of our chapters have changed locations. The Columbus Eastland Chapter changes location in September and the Dayton Miami County Chapter changed in August.
Also, Dayton is excited to mark the start of our 7th chapter, Dayton At The Greene, in the offices of Groundz4Living. It will be a breakfast on the 2nd Thursday of each month beginning in September.
In conjunction with the new chapter, we are having a name change. The former Greene County Chapter will now be Dayton Beavercreek. Everything else remains the same.
CBN-USA Dayton is also sponsoring Bob Burg who is the popular author of Endless Referrals and a dynamic speaker. He will be in Dayton on October 12th.
All these events and announcements can be found on the front page of the web site.
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| Partner Events |
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OCT 3; 7:30 AM: THE GATHERING Columbus Prayer Breakfast with Rwandan Holocaust Survivor, Immaculee Ilibagiza.
OCT 29TH, OCT 31ST- NOV 1ST : YWAM IWF events in Dayton Featuring Mark Anderson, founder of Impact Worldwide Tour, and Loren Cunningham, founder of YWAM. The seminar on the 31st-1st is not just for Dayton. It is for Ohio and is called TRANSFORM OHIO |
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Helpful Business Hints |
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REFERENCE CHECKS: Are you doing reference checks when you hire new people? If not, shame on you! Also, did you know it is not illegal for people to give out references, good or bad? It falls under the Fair Credit Reporting Act and just requires that the applicant be allowed, upon request, to see the references provided. Also get creative with your questions. Ask more than "did they show up on time". Ask situational questions to see how they might perform in a given situation. | |
| Don't Forget
Constant Contact |
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Don't forget CBN-USA is a business partner of Constant Contact. By subscribing to Constant Contact through CBN-USA you can save additional money and provide us with a little income.
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From the Editor... by Bill Gaffney
As this newsletter is arriving at your In-Box we are in the middle of what is called the Jewish High Holy Days. Rosh Hashanah (Head of the Year) just ended at sundown on the 14th (the Jewish calendar starts and ends the days at sundown) and we are in the middle of The Days of Awe leading up to Yom Kippur (Day of Atonement or Repentance) on the 21st and Sukkot (Tabernacles) on the 26th.
As a Jew, Jesus observed all of them. As believers, we are blessed by each and every one of them. Rosh Hashanah marks the start of a new year and an opportunity to begin again. Yom Kippur is about Teshuva, or return, which means we can have the opportunity to return to the state God created us in. If you have never experienced the sheer joy of a Tabernacles celebration, then you have missed out on a lot of joy!
But most of all, this time and Judaism (which we are a strain of) is about God and family. For those of you who have young children you might try building a Succa in your backyard and camping there. It will be a blast and a real opportunity to teach your children.
This will be my 13th Tabernacles and I look forward to the next one more than the last!
Could you use some joy in your life?
Bill |
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This word stirs up a few thoughts and ideas. None of them are probably positive. I want to take this in a little bit different direction than you might imagine. I want to talk about when we avoid legalism for legalism sake. Isn't that a form of legalism?
Let me start out with a story. I go to a church where we do communion every week. A number of years ago a friend started attending this church. He was all upset because we did communion every week. He felt it was legalistic. He was talking about this with a mutual good friend. The friend pointed out to him that he might be guilty of more legalism by getting obsessed about the issue. After all, no one was insisting he take communion or keeping track of when he was or wasn't. So the question is, do we become more legalistic in some of our attempts to avoid legalism, or conversely in our attempts to assert we don't want to do something because it might appear legalistic to others?
This area certainly is not clear cut and 100% black and white. In fact it is probably more gray than black and white. This alone confuses and upsets some Christians. We think there should be a clear cut answer to every situation and every problem. But sometimes, what is the right answer in one situation might be the wrong one in another. I once heard a friend of mine say, "People make rules when they are afraid". That is our attempt to control the environment and the outcome. We also have a responsibility to avoid being legalistic for appearance's sake.
I will close with a true story. There once was a Jewish lady who bought a chicken with her last few coins for her family's Sabbath meal. She went to the Rabbi to have it blessed. When the Rabbi examined it he discovered it was not kosher. He informed the lady the butcher had taken advantage of her. She broke down and cried because she had no other food in the house and no more money. The Rabbi blessed the chicken and sent her on her way. A temple leader visiting with the Rabbi during this exchange was aghast that the Rabbi had broken "the law". The Rabbi responded that he would rather face God having shown mercy than having followed the letter of the law.
Bill | |
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Develop relationships with people. Look beyond leads. People know other people.
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Find someone within CBN-USA you regard as successful in an area, such as marketing, and ask them how they are doing it.
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Use the web site.
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Go to new chapters and meet other people, especially those in Dayton and Cincinnati where the regions are so close. Also attend special events in your city and others.
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Develop smaller mentoring groups.
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Volunteer in leadership. Membership is always a great place to meet new people.
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Use the telephone, and face-to-face meetings, as well as e-mail.
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Read the newsletter diligently. We try to put a lot of useful information into it. Also, write an article. You don't have to be Ernest Hemingway. You would be surprised at the responses you might receive!
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Finally, use our partner resources such as ChristianBusinessDaily.com, Christian Blue Pages, Citizen USA and others.
Bill
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There are many things that can go on a list of what small business owners hate. This list might include low sales, slow payers, and lack of cash. All these are important, but there is one item that stays on the top of the list of every business owner I have consulted to, including myself.
First, some background. The most inefficient business in existence is the one-person business. This lonely person does all the work of the business, from planning to execution. He or she is the executive officer, the sales person, and the one who actually does the work. Then there are the administrative tasks, such as answering the phone, receiving payments and getting them deposited, opening the mail, keeping the office cleaned, and the list goes on.
So, this sole worker decides to solve the problem by employing someone. This person might be brought in to do the finances, although this task is generally given to the business owner's ill-prepared wife. More likely, the business owner will bring in someone to do sales or actually do the work of the business. Both of these positions are key positions.
And the business owner relies financially and emotionally on this relationship for the success of the business. So, when this person decides to go work somewhere else, there is usually an emotional response from the business owner. And it is not always good.
It could be that the business owner may have spent money on training this person. You can be certain owners have spent a lot of time talking to them, helping them see the business owners dream and trying to get them to be a part of that vision.
So, when the employee quits, this personally affronts the business owner. "I put time and effort into this person." Or, "I paid them even when I went without" are often typical responses from business owners at this stage of a broken relationship.
You see, what the business owner wanted was loyalty. So when the employee quits, he can mistakenly, in my opinion, take this as a sign of disloyalty. It's almost like an adulterous affair in marriage, and the emotional response from many business owners can be almost as strong.
There's a side tragedy in all this. It is a fact that many startup businesses are started by employees going into competition with their former employer. And when this happens, it can make the emotional response of the business owner even stronger.
Now there are two lessons in this, one for business owners and one for employees in small businesses. For business owners, it is a lesson in business relationships. Yes, there is a strong emotional reliance on employees in key positions. But at the end of the day, unless they have broken an employment contract, they have no obligation to stay with you. You should also consider that most employees quit because of their manager not because of the company. So you might need to look at your management style as a cause of the separation.
For employees, it can help if you understand the underlying emotional issues that often develop in small business owners who rely on key staff. These feelings are often unstated and taken for granted. Employees do not understand why business owners respond the way they do. Just remember, small business owners are usually struggling to grow and make ends meet, and while having additional employees is a necessary step to growth, this puts financial and emotional strain on business owners.
And finally, if you are tempted to leave and go into competition with your former employer by taking some of his key customers to get your start, you might want to consider your own emotions and ethical judgment in such an act. They may need a little fine-tuning.
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Customer Service Test Drives
Here are two short comments on test driving customer service that every business owner and executive should read.
From 9/7 I (Gary Lemke) received an email from a reader with a great story prompted by the discussion this week about test driving customer service. Here it goes: "A company has a program for executives consisting of a 'listening room' attached to the call center in which all of the managers in the company at 2nd level and above were required to spend 1 hour a month. It was not to hear what the call center agents were doing, but to listen to the voice of the customer. When confusion, complaints, wish lists, and compliments were heard in the customer's own words and tone of voice, it was very powerful. Many issues were addressed in other departments that might otherwise have gone unresolved for months, just because an executive heard a customer raise an issue." Today we have powerful recording technologies to capture and share customer interactions, but there is something very powerful about hearing it first-hand and in real-time. Has your company ever considered a listening room?
9/10 Last week, we discussed the growing trend among prospective customers to "test drive" customer service before a purchase decision. Often this happens when customers call into a contact center to see what type of service they can expect as a customer. Furthermore, we discussed the importance of having management also test drive customer support. You know, that "spend time in your customers' shoes" thing. Today, let's extend that thought a bit. Should you and your "C-level" executives be test driving anyone else's customer service? I'm sure you've already guessed what I'm going to say and you are right. You should be test driving your competitors' customer service. What better way to get a sense for the comparisons your prospects are making? I'll be the first to admit that the comparisons might be anecdotal at best because you are not getting a comprehensive view. However, it is a snapshot, and that is better than simply not knowing. And don't get me started on benchmarking as a replacement! |
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