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ALL THINGS TYPOGRAPHIC | AUGUST 2012
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>> Type Tips for Letterpress Printing >>
Effective Web Content & Typographic Treatment
>> Colophons & Copyrights: Delight in the details >> Bring Gourmet Typography to you! |
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Type Tips for Letterpress Printing
Letterpress, which literally presses type into paper, gives printed pieces an unmatched tactile appeal. However, the most successful letterpress takes into account the strengths and limitations of the medium. From typeface choices to ink coverage, here are the best practices for designing with type for letterpress. Check it out...
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 Dos & Don'ts for Effective Web Content & Type Treatment
Viewing and reading habits differ on the Web from those in print. Therefore, you need to take steps when preparing and styling content to reflect these differences. Regardless of where text content appears, your goal as a designer is to attract and hold your readers' interest. In print, it is common practice to bookmark a page, or return to read it at a later date. But on the Web, it is more likely to be now or never; that is, once a person leaves a page, chances are they might not return. Check it out...
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Colophons & Copyrights: Delight in the details
Until recently, Alyson Kuhn had no idea of the origin of the word colophon. Cathy Miranker, a Felt & Wire friend who works with schoolchildren on bookmaking projects, teaches them about colophons, so they can all include one at the back of their books. When Kuhn asked her what she tells them, her explanation was such a delightful surprise that Kuhn had to do some research ... and find some handsome examples. Read on...
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Superhero Typographic Classifications
The most distinguishing factor of any font is its characters. Hidden beneath these characters, each typeface also has character, its own unique characteristics. However classified this information may seem, when used correctly, typefaces often speak to us more powerfully than the words that are written with them. Check out this clever MFA Thesis Exhibition by Matthew Olin. Have fun here...
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Gourmet Typography returns to SVA in NYC
Once again, Ilene teaches her ever-popular Gourmet Typography class at School of Visual Arts in NYC. Take control of your type instead of letting it control you. Learn the typographic skills and secrets of type experts, including selecting the right typeface, mixing type, techniques for emphasis, fine-tuning your type, kerning and spacing, type on the Web, as well as typographic do's and don'ts. Check it out...
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 TYPECAST WEBINAR SERIES
TypeCast Webinars is a brand, new series of affordable type and design webinars for professionals. All sessions are given by top-notch, award-winning presenters, and are available both live and OnDemand. The current offerings include:
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 These are some of the groups that The Type Studio has worked with or appeared at:
Time Inc. | Essence Magazine
Hachette | Grand Central Publishing
MeadWestvaco
Toll Brothers
Hagerty Insurance
SAS Analytics
Whole Foods
Harlequin Books
Integrated Marketing
Fisher-Price
Hasbro
GO Transit | Toronto
Nationwide Insurance
London Life
Alliance Atlantis
AIGA Boston
AIGA Philadelphia
AIGA Atlanta
TDC (Type Directors Club)
RGD Ontario
HOW Design Conference
UCDA Conference
TypeCon
View our complete client list here: Let us know if your group is interested. For more info, email or call me at 203.227.5929. Ilene
"I want to thank you for the great workshop last Friday. You dusted off and reinforced all of those typographic rules that I have, and have not, lived by in all my years as a graphic designer."
"Your down-to-earth approach to type made the session breezy and fun, and I couldn't help but visually re-spacing all the headlines I had the time to linger on during my bumper-to-bumper drive back to home. Thanks again for reigniting my spark for type!" |
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NOTE: In opposition to my constant typographic badgering, you might notice the lack of smart typographic conventions in this emailing, including smart quotes, en and em dashes. This is due to the limitations of the email marketing service currently being used.
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