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ALL THINGS TYPOGRAPHIC | APRIL 2012
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>> TypeTalk: Copy editing and proofreading >> Great logos with a secret meaning >> What graffiti taught me about typography
>> Type Connection: A typographic dating game
>> Gourmet Typography: A three-part type intensive
>> TypeCast Webinar Series >> Bring Gourmet Typography to you! |
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TypeTalk: Copy editing and proofreading
Copy editing and proofreading are important to the integrity of the production of any publishing project, yet the two are often confused. What's the difference between copy editing and proofreading? ...and what is typographic proofreading? What does each task entail, and why do they matter? Learn more...
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Great logos with a secret meaning
Artists have been hiding subliminal and secret messages in their art for centuries and the tradition lives on today in the work of logo designers. Find out what's hidden in the FedEx, Tostitos or Baskin Robbins logo. Some of the messages are more obvious than others, but all of them are clever and revealing. Check it out...
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What graffiti taught me about typography
In Alec Julian's misspent youth, he dabbled in graffiti, and it turns out that "despite the whole vandalism thing (a line which let's just say for the sake of argument I never crossed) it was the best typographic education I ever had that I never realized I had." The unlikeliest things can be the most educational in the long term, and sometimes one's path through the fabled 10,000 hours towards expertise takes unexpected detours. Read his account here...
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Type Connection: A typographic dating game
Type Connection is an online game that helps users learn how to pair typefaces. Like a conventional dating website, Type Connection presents potential "dates" for well-known, workhorse typefaces. Users are matchmakers. They decide what kind of match to look for by choosing among several strategies for combining typefaces. Cleverly conceived and designed by Aura Seltzer for her MFA thesis project. Go play here...
Read more about the project at Felt & Wire...
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Gourmet Typography: A three-part type intensive
Every creative professional, including the most seasoned designer, can benefit from learning to communicate more effectively with type. These three sessions will give you the expert-level typographic skills and aesthetics necessary to master your typography, and visibly improve your work. Gourmet Typography Training will sharpen your eye and reignite your passion for typography.
Join us for an intensive, inspiring day (or just a few hours) of typographic enlightenment. Learn to take control of your type instead of letting it control you! Check it out...
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 TYPECAST WEBINAR SERIES
TypeCast Webinars is a brand, new series of affordable type and design webinars for professionals. All sessions are given by top-notch, award-winning presenters, and are available both live and OnDemand. The current offerings include:
Creating concept-driven, one-of-a-kind type solutions, with Mc&C
Drawn, quartered and executed: Custom letterforms, with Gerard Huerta
What "type" is your logo, with Jeff Fisher
Type on the Web
Web Fonts Explained
OpenType Demystified
Troubling Typesetting Mysteries: Solved at last! (FREE)
Upcoming
Ambigrams: So nice, you can read 'em twice! with John Langdon
Letterpress Printing: Best typographic practices, with Peter Fraterdeus
Finding Your Dream Job in the Design Industry, with Karl Heine
Finessing your Type: Alignment - learn to see (and fix) what you don't see
Finessing your Type: Letter spacing & word spacing for text & display
Kerning Type: Principles & Practices
Combining typefaces: Principles & Practice
Stay tuned for a complete online course in Gourmet Typography available to students, educators, and typography enthusiasts alike. Assignments and critiques optional. Group and academic discounts available.
NOTE: We are always looking for new presenters and topics, so shoot me an email if you have a suggestion or idea.
Don't forget to spread the word!
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 These are some of the groups that The Type Studio has worked with or appeared at:
Time Inc. | Essence Magazine
Hachette | Grand Central Publishing
MeadWestvaco
Hagerty Insurance
SAS Analytics
Whole Foods
Harlequin Books
Integrated Marketing
Fisher-Price
Hasbro
GO Transit | Toronto
Nationwide Insurance
London Life
Alliance Atlantis
AIGA Boston
AIGA Philadelphia
AIGA Atlanta
TDC (Type Directors Club)
RGD Ontario
HOW Design Conference
UCDA Conference
TypeCon
View our complete client list here: Let us know if your group is interested. For more info, email or call me at 203.227.5929. Ilene
"I want to thank you for the great workshop last Friday. You dusted off and reinforced all of those typographic rules that I have, and have not, lived by in all my years as a graphic designer."
"Your down-to-earth approach to type made the session breezy and fun, and I couldn't help but visually re-spacing all the headlines I had the time to linger on during my bumper-to-bumper drive back to home. Thanks again for reigniting my spark for type!" |
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NOTE: In opposition to my constant typographic badgering, you might notice the lack of smart typographic conventions in this emailing, including smart quotes, en and em dashes. This is due to the limitations of the email marketing service currently being used.
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