All Things Typographic 3/12

ALL THINGS TYPOGRAPHIC | MARCH 2012

>> TypeTalk: Investigating Insouciant

>> Contextual Alternates in OpenType fonts

>> Linotype the film: the final push

>> Typography as Art

>> TypeCast Webinar Series

>> Bring Gourmet Typography to you!

TypeTalk: Investigating Insouciant

On the surface, James Montalbano's Insouciant font is a charming, sprightly typeface that belies the technical rigor required to create it. In this interview, Montalbano explains how this 10-weight family came to be and why upright script faces are challenging to design. Read on...

Further Investigations (more of this interview) here...

Contextual Alternates in OpenType fonts

Nick Shinn explains and illustrates this very special OpenType feature in his article entitled Engaging contextuality. This "smart" technology was originally developed to create "better joining behavior ... in script typefaces which are designed to have some or all of their glyphs join" but is now used for much more than that. Check it out...

Linotype the film: the final push

Linotype: The Film is a feature-length documentary centered around the Linotype type casting machine. Called the "Eighth Wonder of the World" by Thomas Edison, it revolutionized printing and society.

The film tells the surprisingly emotional story of the people connected to the Linotype and how it impacted the world. Check out the story and teaser for this long-awaited production here:

Typography as Art

Typography is one of the cornerstones of good graphic design. Selecting and manipulating typefaces is an art unto itself. Therefore it's no surprise that classic typography regularly makes its way into famous paintings and sculptures.

Here is a collection of inspirational images of typography used in the fine arts to help give you a fresh point of view on typographic possibilities in future projects. Check it out...

TypeCast.logo.v TYPECAST WEBINAR SERIES

TypeCast Webinars is a brand, new series of affordable type and design webinars for professionals. All sessions are given by top-notch, award-winning presenters, and are available both live and OnDemand. The current offerings include:

LIVE

Creating concept-driven, one-of-a-kind type solutions with Mc&C on April 12

Tabs, Indents, Bullets and Lists in Adobe InDesign with Scott Citron on April 19

OnDemand

Troubling Typesetting Mysteries: Solved at last! (FREE)

Drawn, quartered and executed: Custom letterforms with Gerard Huerta

What "type" is your logo with Jeff Fisher

The 10 Worst Type Crimes

Type on the Web

Web Fonts Explained

OpenType Demystified

Stay tuned for a complete online course in Gourmet Typography available to students, educators, and typography enthusiasts alike. Assignments and critiques optional. Group and academic discounts available.

NOTE: We are always looking for new presenters and topics, so shoot me an email if you have a suggestion or idea.

Don't forget to spread the word!

Bring Gourmet Typography to your company, school, or organization!

These are some of the groups that The Type Studio has worked with or appeared at:

Time Inc. | Essence Magazine
Hachette | Grand Central Publishing
MeadWestvaco
Hagerty Insurance
SAS Analytics
Whole Foods
Harlequin Books
Integrated Marketing
Fisher-Price
Hasbro
GO Transit | Toronto
Nationwide Insurance
London Life
Alliance Atlantis
AIGA Boston
AIGA Philadelphia
AIGA Atlanta
TDC (Type Directors Club)
RGD Ontario
HOW Design Conference
UCDA Conference
TypeCon

View our complete client list here:

Let us know if your group is interested. For more info, email or call me at 203.227.5929. Ilene

"I want to thank you for the great workshop last Friday. You dusted off and reinforced all of those typographic rules that I have, and have not, lived by in all my years as a graphic designer."

"Your down-to-earth approach to type made the session breezy and fun, and I couldn't help but visually re-spacing all the headlines I had the time to linger on during my bumper-to-bumper drive back to home. Thanks again for reigniting my spark for type!"

Follow me!

NOTE: In opposition to my constant typographic badgering, you might notice the lack of smart typographic conventions in this emailing, including smart quotes, en and em dashes. This is due to the limitations of the email marketing service currently being used.