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   ALL THINGS TYPOGRAPHIC  |  AUGUST 2011 

 

>>  TypeTalk: Five Typographic No-Nos    

>>  The fy(t)i Guide to Typestyles: Old Style  

>>  Logos, Typography & Negative Space   

>>  The HAND.WRITTEN.LETTER.PROJECT   

>>  Gourmet Typography returns to SVA in NYC   

>>  A THIN  SPACE AWAY: Online Type Classes & Webinars  

>>  Bring Gourmet Typography to your venue!

 


Primes

TypeTalk: Five Typographic No-Nos

Q. You write a lot about good typographic practices. Any advice on what not to do, typographically speaking?

A. There are a number of poor typographic practices that can easily slip into your work. Here are five don'ts to avoid: Read on...  

 

Garamond

The fy(t)i Guide to Typestyles: Old Style   

A wide array of popular old style type families is available in digital form today. In addition to old style figures, many of them offer small caps, swashes and other distinctive characters. Here is a selection of seven of the most useful and well-designed families. Read on... 

 


GulpLogos, Typography & Negative Space

Recognizing typography as a collection of images, many people turn to letterforms when creating their logos. However, these letters must be differentiated from normal text. One way to go about this is to utilize the negative space of the glyphs. There are many ways to go about this particular method. Read on...  

 

Dent

The HAND.WRITTEN.LETTER.PROJECT

The HAND.WRITTEN.LETTER.PROJECT was conceptualized by Craig Oldham after a conversation about how personal a letter can be. The project extended an invitation to designers and creative thinkers alike to simply write and make known their thoughts posed by this situation in handwritten form and on their stationery. Read on... 

 


SVA

Gourmet Typography returns to SVA in NYC  

Once again, Ilene teaches her ever-popular Gourmet Typography class at School of Visual Arts in NYC. Take control of your type instead of letting it control you. Learn the typographic skills and secrets of type experts, including selecting the right typeface, mixing type, techniques for emphasis, fine-tuning your type, kerning and spacing, type on the Web, as well as typographic do's and don'ts.  Check it out...  

  


Learn type online

A THIN SPACE AWAY: Online Type Classes & Webinars 

In response to popular demand, The Type Studio will be rolling out a series of typography Webinars and online classes in September. Everything from Solving Typesetting Mysteries to The Ten Worst Type Crimes to OpenType Demystified to Type on the Web and Web Fonts, as well as a full-blown version of the Gourmet Typography class I teach in New York City. Future Webinars with guest presenters are planned as well.

Wanna be part of this exciting new program? Then sign up (if you are not already), stay tuned, and don't forget to spread the word!  

 

Gourmet TypographyThese are some of the groups that The Type Studio has worked with or appeared at:

Time Inc. | Essence Magazine
Hachette | Grand Central Publishing
MeadWestvaco
Whole Foods
Harlequin Books
Integrated Marketing
Fisher-Price
Hasbro
GO Transit | Toronto
Nationwide Insurance
London Life
Alliance Atlantis
AIGA Boston
AIGA Philadelphia
AIGA Atlanta
TDC (Type Directors Club)
RGD Ontario
HOW Design Conference
USDA Conference
TypeCon

View our complete client list here:

 

Let us know if your group is interested. For more info, email or call me at 203.227.5929. Ilene

"I want to thank you for the great workshop last Friday. You dusted off and reinforced all of those typographic rules that I have, and have not, lived by in all my years as a graphic designer."

"Your down-to-earth approach to type made the session breezy and fun, and I couldn't help but visually re-spacing all the headlines I had the time to linger on during my bumper-to-bumper drive back to home. Thanks again for reigniting my spark for type!"  
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NOTE: In opposition to my constant typographic badgering, you might notice the lack of smart typographic conventions in this emailing, including smart quotes, en and em dashes. This is due to the limitations of the email marketing service currently being used.