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ALL THINGS TYPOGRAPHIC | DECEMBER 2010
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>> Are there guidelines for setting footnotes?
>> How to avoid a quotastrophe!
>> Why I don't have a favorite font
>> A Typographic Checklist
>> Know your type: Baskerville
>> Gourmet Typography returns to SVA in NYC
>> Bring Gourmet Typography to your company!
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 TypeTalk: You ask, we answer!Q. Are there guidelines for setting footnotes?
A. Footnotes and their cousin, endnotes, are explanatory notes or references that provide additional information about a point made in the main text. Footnotes appear at the bottom of a page, while endnotes are grouped together at the end of a chapter, article, document, or book. Check it out...
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 Felt & Wire: How to avoid a quotastrophe!When is a quotation mark not a quotation mark, typographically speaking? When it is of the dumb variety. True typographer's quotes - as differentiated from the ol' typewriter kind - are used to set off a word, title or quotation, and they are a pair, with an opening and a closing version. Read on...
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 Type Gripe #1: Why I don't have a favorite font
My very first personal blog post where I tackle one of my pet typographic peeves. As a typography specialist and educator, one of the first (and most common) question I'm asked in my travels is "What is your favorite font?" If I had a dollar for every time I'm asked this, I could buy an iPad or two! Read on...
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Check, Please: A Typographic Checklist
In the best of all possible worlds, we'd have type-savvy proofreaders or copy editors to check every project before it goes out the door. More often than not, though, quality assurance falls to the designer, page-layout artist, or compositor. Having spent years as a proofreader in a commercial type shop, James Felici created the following checklist of typographic details to make that final once-over easier. Read on...
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Designed by a perfectionist and self-taught printer, Baskerville is the eighth font to be explored in the idsgn design blog's excellent Know Your Type series. Get smarter here...
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Once again, Ilene teaches her ever-popular Gourmet Typography class at School of Visual Arts in NYC. Take control of your type instead of letting it control you. Learn the typographic skills and secrets of type experts, including selecting the right typeface, mixing type, techniques for emphasis, fine-tuning your type, kerning and spacing, as well as typographic do's and don'ts. This course will raise the level of your design and production skills and instill an excitement and passion for typography. Gain skills here...
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 These are some of the companies that have enlisted the services of The Type Studio:
Time Inc. | Essence Magazine
Hachette | Grand Central Publishing
MeadWestvaco
Whole Foods
Harlequin Books
Integrated Marketing
Fisher-Price
Hasbro
GO Transit | Toronto
Nationwide Insurance
London Life
Alliance Atlantis
Let us know if your group or company is interested. For more info, email or call me at 203.227.5929. Ilene
"I want to thank you for the great workshop last Friday. You dusted off and reinforced all of those typographic rules that I have, and have not, lived by in all my years as a graphic designer."
"Your down-to-earth approach to type made the session breezy and fun, and I couldn't help but visually re-spacing all the headlines I had the time to linger on during my bumper-to-bumper drive back to home. Thanks again for reigniting my spark for type!"
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