Hot, typographic tidbits for a steamy August!
-- TypeTalk: You ask, we answer
-- Typesetting Mysteries, part 1
-- Reviving Caslon
-- Gourmet Typography returns to SVA in NYC -- Upcoming Typography Workshops & Events -- Bring Gourmet Typography to your company, school, or organization -- The Type Studio now on Facebook
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TypeTalk: You ask, we answer ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q. Why is stretching or squeezing type in headlines considered a type crime? I occasionally get this request from art directors, clients, and marketing. I know it’s considered wrong, but I don’t know how to reply to the request. Check
it out...
Q. What exactly is glyph substitution? Check it out...
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Typesetting Mysteries, part 1 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The advent of digital typesetting has, for the most part, been a boon to graphic designers everywhere in terms of speed, convenience, and control. Unfortunately, along with its advantages occasionally come some sneaky snags that can create speed bumps in an otherwise productive and gratifying workflow. Read
on...
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Reviving Caslon ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
How much should a revival of a typeface look like the original? Well, just as with performing an old song — an analogy Matthew Carter has made — there is something you have to like in the original in order want to revive it. And you can’t depart from the original too much, or you lose the charm of the old song that appealed to you in the first place. But if it is too much like the old versions, it might be stale and dated, irrelevant. So what do you keep and what do you change? And change in what way? That’s the challenge every revivalist faces. Read
on...
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Gourmet Typography returns to SVA in NYC ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Once again, Ilene teaches her ever-popular Gourmet Typography class at School of Visual Arts in NYC. Take control of your type instead of letting it control you. Learn the typographic skills and secrets of type experts, including selecting the right typeface, mixing type, techniques for emphasis, fine-tuning your type, kerning and spacing, as well as typographic do’s and don’ts. This course will raise the level of your design and production skills and instill an excitement and passion for typography. Check it out...
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Upcoming Typography Workshops & Events ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Every creative professional, including the most seasoned designer, can benefit from learning to communicate more effectively with type. This workshop will give you the expert-level typographic skills and aesthetics necessary to visibly improve your type. It will sharpen your eye and reignite your passion for typography.Gourmet Typography AIGA Orlando Orlando, Florida September 17 Type Rules! 3rd edition book signing and talk: 10 Worst Type Crimes TDC New York, NY September 30 Gourmet Typography AIGA Philadelphia Philadelphia, PA October 8 DETAILS TO COME Gourmet Typography RGD Ontario Toronto, Canada November 13 If you'd like to see Gourmet Typography come to Chicago, San Francisco, Los Angeles, or any other city, let me know! Ilene
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Bring Gourmet Typography to your company, school, or organization ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In today’s competitive market, you need all
the edge you can get. Whether you are a
student or a professional, having strong
typographic skills should be at the top of your
list.Bring Gourmet Typography Training right to your company, school or organization! Workshops are customized for groups of any size and designed to fit your specific needs. Sessions are scheduled for your convenience — daytime, evenings or weekends. We will design a program customized for your particular requirements. SUBSCRIBER DISCOUNT: $300 off workshops when you mention this enewsletter. SCHOOLS & UNIVERSITIES: Special pricing, call 203.227.5929 for details. “I want to thank you for the great workshop last Friday. You dusted off and reinforced all of those typographic rules that I have — and have not — lived by in all my years as a graphic designer. Your down-to-earth approach to type made the session breezy and fun, and I couldn’t help but visually re-spacing all the headlines I had the time to linger on during my bumper-to-bumper drive back to home. Thanks again for reigniting my spark for type!” For more info, click here or call 203.227.5929.
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The Type Studio now on Facebook ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Facebook is a great way for students, educators, and professionals with a common interest, in this case, typography, to stay connected and exchange ideas, announcements, and information. Follow The Type Studio on Facebook for the best of our typographic rants, raves, reviews, and releases.
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