Dr Jo's Away-From-Home Health Trends Update

...for food, marketing, PR, & health professionals
Sept/Oct. 2010
Greetings!

Last month I spoke at the Florida Restaurant Association about "10 Ways to Promote Health on the Menu without losing your shirt." Were you there?

Dr. Jo
407-852-9171
Restaurants Pressured to Be Healthier
 
Restaurants are getting it from all sides including:
  • FDA Releases Calorie Count Guidelines - as part of the new healthcare bill, restaurants with 20 or more locations will soon be required to post calories on the menu. Here's the first draft of the guidelines.
  • Calorie-Posting Rules to Apply to Theatres and on Airplanes. Same thing for grocery store food courts, convenience stores and more. Read the article here.
  • Michele Obama talks to the National Restaurant Association about offering more healthy choices for kids. "Mrs. Obama pleaded with restaurants small and large to take a little butter or cream out of their dishes, use low fat milk and provide apple slices or carrots as a default side dish on the kids' menu." Read more here.
And, Restaurants Respond
 
Some restaurants are finding out that calorie labeling can pay off:
  • Best Sellers Down, Healthier Items Up. One FohBoh blogger reports that sales at Le Pain Quotidien and Pizzeria Uno changed when the restaurants started posting calories.
  • Restaurants Are Getting a Head Start. Instead of waiting for FDA to finalize the plans, some restaurants are tweaking recipes and adding online nutrition calculators so consumers can plan their visits.
Trend: Two for One

Seems like "two for one price" is becoming another trend:
  • In addition to introducing four new salads this summer, Wendy's has just launched "Pick 2". Customers can choose a half portion of any of the salads plus one of seven other menu items for $4.99. Wendy's is the first traditional QSR to offer half portions.
  • Other chains including Qdoba Mexican Grill and McAlister's Deli are also offering "Choose Two" options. Here's the article in QSR magazine.
  • Just Salad is For Lovers - A strange twist on "Two for One"...This NY restaurant was such a popular place for singles that they added an online dating service to match others' who share their salad preferences.

Trend: Portion Size Changes

 
As portions get bigger, they get smaller, too:
  • Lines Blur between Meals and Snacks - Building on the success of snack items, more restaurants are adding mini items that double as meals. Read this Wall Street Journal article.
  • CSPI says "Super-Sized" Portions are The New Normal - Half a meal might be just right according to this advocacy group, since portion sizes are often double the size of the government's definition of a serving. Read more here.
  • Some of the Worst Offenders are shared by Dietitian, Rebecca Scritchfield in this Washington Post article.
Trend: Shrinking Environmental Footprint
 

Some restaurants are working to reduce their environmental footprint including:

 

Here's What's New
half shot in green
I appreciate all your referrals for speaking, consulting, exhibit and media work...especially in my hometown of Orlando. Please keep them coming!

Next month, I'll be working at the Food & Nutrition Conference with CanolaInfo (canola oil industry). Stop by our booth if you're attending.

Check out my media kit then give me a call!
Dr. Jo
407-852-9171
Quick Links
 
Dr. Jo's Products

Looking for resources for eating healthy in restaurants? Check out Dr. Jo's books, presentation kits and reproducible handouts at www.drjo.com.
Join Our Mailing List