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Dr. Jo's Hotel Room Workout
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There's no need for expensive gym memberships! Xertube® Deluxe exercise resistance tubes, with easy grip padded handles for extra comfort, allow you to get a full-body workout in minutes. Choose from three color-coded resistance levels.
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Greetings! ,
In the last newsletter, we discussed working "health fairs" and other  similar events. I included a list of questions to ask yourself when evaluating whether to do the event or not.
Ok, so once you decide to take the "free" offer to work a health fair - in hopes of gaining new clients or selling product - how can you improve your success rate? Read on below.
Oh, and this enewsletter is NOT just for dietitians. If you enjoy the information, please forward it to other health professionals or small business owners.
Have a productive week!
Dr. Jo
407-852-9171
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Health Fairs, Freebies: How to (Financially) Succeed |
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Once you've accepted the invitation to participate in a "free" event, it's time to start (perhaps even months in advance) your marketing approach to you can be (financially) successful. Here are some things to keep in mind:
- Give something away. People go to events, such as these, not with the intention to buy anything. They want YOU to give them samples and free information. Instead of a business card (which most people will throw away), give them something they'll actually keep such as a bookmark or "club card" (laminated postcards of various sizes) with a healthy shopping list, best fast food choices, or 10 tips to...
- Draw them in! I've been to many of these events where health professionals just sit behind their table - no wonder they aren't successful. I do more than display. For example, if I'm selling my workout bands and card (order yours today - in the left column - so you can workout at home! It's too cold to go out), I actually USE them. I catch people's attention and invite them to try them out.
- Ask questions. Get out in front of your table and draw people in with questions ("Did you know you can eat fast food - and still lose weight?") or a demonstration tool ("Hey, want to see my fat? No, not that fat. I'm talking about my 1# fat model. This is what a pound of fat looks like"). Yes, I really do say that - and yes, people do laugh.
- Collect contact info. Sure you can put out a list and ask people to sign up for your free enewsletter, but remember, people want something FREE. So, why not have a drawing for your services or your products? Oh, and then put them on your enewsletter list. Don't have one? Sign up for your free Constant Contact 60 day trial with the link below. Then, of course, send out your enews on a regular basis so they don't forget about you.
- Put a price on that. When promoting your free giveaway item, don't forget to list the "retail price" so they can see the benefit to them.
- Name drop. Again, you can just list your products and services on a sign or on a handout, but it's far more powerful to "weave" them into a conversation. If you counsel clients and someone asks a question answer it with, "I had a patient yesterday at my downtown office who had the same issue..." If you're a professional speaker say, "When I speak at conferences, like last year's national women's conference, I offer three ways to..."
If you have tips that have worked for you, send them to me at drjo@drjo.com. |
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Quote of the Week
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The future is here. It's just not widely distributed yet."
--William Gibson,
author of "Neuromancer"
How can YOU change your future? |
Any questions? Please send them my way and I'll try to answer them in a future newsletter! Dr Jo
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