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Are You Excited? If not, you won't get the gig!
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Just recently a colleague asked me how she, too, could get involved in media work. Because of her education and experience, she felt that she would be
great at representing those companies with healthier food products on TV and radio.
Here were my top six tips (how many do you have - or are you willing to do?)
- Make yourself known to key PR people. If you don't know who they are, search the Internet for the "nutrition or health" managers at all the major companies. Check out their client list - do they even work with food companies?
- Send them ideas, don't just expect them to call you!
- Get known as an expert - write blogs, books, do speaking
- Get experience. No one wants to work with an unknown. Call your local TV station. And, when they book you, don't forget to ask for a copy of the interview.
- In fact, you can book the media yourself, then work on getting "sponsors" (companies
that want you to showcase their products)
- And, the #1 tip is...be an enthusiastic spokesperson.
So many very smart people are NOT appropriate for media. Their voice is so monotone that they put people to sleep. Or they use such technical words that they confuse their intended audience. Tape record yourself and ask others to give you feedback.
Or find a coach (PS I coach health professionals who want to become professional speakers and/or media spokespersons.) |
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Greetings! ,
Welcome to the new year! I hope you have gargantuan goals for your  business. If not, why not?
Good news...If you missed Monday's teleconference - A Frank Discussion about Finances...what it costs to get and stay in business - you can listen to the recording for another week or two.
Just Dial 270-696-2504 and enter, when prompted, the access code of 284906.
In addition, I'll be holding another Telecoaching Series to help people like you "Build Your Business". Check out more information below - and sign up if you want to Make More Dough!
Have a productive week!
Dr. Jo
407-852-9171
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Build Your Business Telecoaching |
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Would you like to start up a new business? Or maybe you already have a business, but you feel like you're spinning your wheels and not making enough money...sign up for my upcoming Build Your Business Telecoaching.
By reading the ebook, completing the assignments, and participating the sessions, you'll walk away with a ready-to-go marketing plan for your business. Each session offers valuable information...plus discussion time to have all your questions answered - and offer specific feedback on your assignments.
Monday, January 18th, 8-9:30 pm EST
- what it takes to run a successful business...options for the entrepreneurial dietitian
- going from fuzzy to focused...how to decide what your business will look like
- identifying your uniqueness so you stand out from the crowd...and can charge more for what you do
Monday, January 25th, 8-9:30 pm EST
- starting your business plan so you have a step-by-step action plan to follow every day
- how to set up your business including time considerations, organization issues, legal and tax requirements
- developing a logo, tag line, and marketing sound bytes that display your uniqueness
Monday, February 8th, 8-9:30 pm EST
- what to charge...a frank discussion of typical fee ranges
- communicating your business to others - because it's not what you know, but how you communicate what you know
- how to get published, get speaking engagements, media exposure...or whatever else your business plan needs
Monday, February 15th, 8-8:30 pm EST
- refining your business plan so you know what you need to do every day
- setting up your mastermind group for continued success after this program
- how to effectively use your mastermind group for feedback and referrals
PLUS, you'll also get:
- An 80 page (single spaced) eBook
- 60 minutes of one-on-one coaching time with Dr. Jo!
Cost of the 4-session, 5-hour telecoaching/mastermind program, plus ebook and 60 minutes of coaching time with Dr. Jo, is just $275 .
Money-back guarantee. If, after attending your first session, you don't feel like you got your full monies worth...I'll be happy to refund the full fee. Sign up now...space is limited to 8.
For more information and/or to register for the program, please email drjo@drjo.com or call (407-852-9171). Credit cards are accepted. |
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Dr. Jo's Coming to Ann Arbor |
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On February 25th, I'll be speaking at the Eastern Michigan University about:
- Build Your Business (8-12noon) with similar information as the above-mentioned Telecoaching series, without the personal coaching.
- Product Production and Promotion (1-5pm). Earn money while you sleep - everything you need to do to develop a successful product.
The price is a bargain! Just $99 for each - or $149 for both!!
To register, contact Lydia Kret at lydia.kret@emich.edu .
I look forward to seeing your there! |
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Quote of the Week
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"No business, no problems. No problems, no business. Problems are opportunities for solutions."
- George Naddaff
Founder of Boston Chicken |
Any questions? Please send them my way and I'll try to answer them in a future newsletter! Dr Jo
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