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FREE Teleconference:
A Frank Discussion about Finances |
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Just recently a dietitian friend emailed me to let me know that she was leaving the entrepreneurial world - and going back to the corporate world. She added a comment about how she wished she had known how difficult it was to make a living this way.
So, I decided to have a frank discussion about just that on January 4th at 8pm EST. What does it really cost to go into business in our field? Find out what it costs to:
- Decide to start a new business - company name, logo, banking, incorporation, city/county licenses
- Equip a new business - hardware & software, tools of the trade, inventory
- Getting a new business off the ground - marketing and web expenses
- Maintaining a business - taxes, fees, liability insurance, umbrella policy
- Paying yourself and others - taxes, retirement, health insurance
and much MORE!
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Greetings! ,
If you're thinking about starting your business, check out my column on the left about my upcoming FREE teleconference for a Frank Discussion about Finances. While I can't tell you what you should charge for your services, I will share with you what it costs to start and stay in business! For more information, visit my invitation.
If you're already in business and want more clients (and more dough), then read my column down below. I've got some tips for a very simple way to market yourself.
I'd love to hear what other marketing tips you have. Send me an email or pick up the phone!
Have a great holiday season!
Dr. Jo
407-852-9171
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Monthly Marketing Ideas |
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I once heard a speaker tell her audience, "After today, I'm unemployed...until my next speaking engagement. So, if you know any group or company that's looking for a dynamite speaker, pelase give them my contact information."
Frankly, I had never thought about my business that way. But, it's true for me, too. In fact, I just completed a nutrition marketing project for Pollo Tropical - a Caribbean fast-food restaurant chain here on the East Coast. And...I don't have another paid engagement until next year!
Now, don't get me wrong...it's not like I have nothing to do. In fact, I'm revising my book, Dining Lean for 2010. Plus, like most other days, I'm working on my marketing plan for next year.
Since sales experts say that it takes 5-6 exposures before a sale is made, it's important to keep yourself in front of your ideal customers often - with emails, phone calls, enewsletters, blogs, cards and more. I aim for quarterly contacts - four times a year.
While developing your marketing plan for next year, think about unique approaches to reach your customers around seasonal or monthly observations.
- Print a small booklet with tips for eating and exercing. Send them out right after Christmas. Don't forget a "call to" action such as "Looking for a Speaker?..."
- Give out measuring spoons (with your contact info on them, of course) in March for National Nutrition Month
- Develop a list of your favorite recipes using blueberries or peaches in July - it's both Blueberry Month and Peach Month
- Deliver tins of popcorn (made with healthy oils) in October (Popcorn Month) to doctors that refer business to you - or potentially could
- Send "Thanks for Your Business" cards at Thanksgiving
- Give out unique small gifts at holiday time. My friend, Chef Cyndi sent me padded handle for my roll-on luggage (with her logo and contact info, of course). Her note said, "My wish for you...to receive only what you can handle in 2010."
For a list of monthly observances focused on food and health, search the calendar at FoodandHealth.com. |
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Quote of the Week
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"He who is not courageous enough to take risks will accomplish nothing in life."
-Muhammad Ali,
American boxer and three-time world heavyweight champion |
Any questions? Please send them my way and I'll try to answer them in a future newsletter! Dr Jo
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