Dr Jo's Away-From-Home Health Trends Update

...for food, marketing, PR, & health professionals
Dec. 2009
Greetings!
 
For this week only (or until supplies last), I'm offering my Dr. Jo's Eat Out & Lose Weight wallet cards at 33-60% OFF in quantities of as little as 5. For more information on these informative cards (great stocking stuffers), go to my website. The sale prices are NOT on the website, so checkout the prices below and then give me a call to place your order.
 
Dr. Jo
407-852-9171
Customers Willing to Pay More For "Healthy"
 

According to report by Context Marketing, about 60% of consumers are willing to pay 10% more for products that promise to be healthier, safer, or produced to higher ethical standards. About 12% said they would be willing to pay more than 10% for these products.

 
Read the 8 page report at ContextMarketing.com.

KISS: Keep it Simple & Smart!

 
"Simple" seems to be paying off. According to a report by Datamonitor, there was a 64.7% increase in new products using terms "simple" or "simply" in the product or brand name from 2005 to 2008.
 
And, Lynn Dornblaser, trend analyst at Mintel states that products with fewer ingredients will continue to garner gains in 2010.
 
Read more in this USAToday article.
Chefs Don't Want to Mess with Success
 
Research shows that people who eat out more often, tend to be heavier. Portions are generally 2-4 times larger than what government recommended portion sizes.
 
So, researchers at Clemson and Pennsylvania State Universities asked 433 experienced chefs to complete questionnaires on the nutrition content of meals. The researchers recently presented these findings at the annual meeting of the Obesity Society: 
  • Most chefs say they are familiar with the calorie content of the foods on their menu
  • They are split about placing calorie counts on the menu: 33% say it would help restaurants sales while 38% say it would hurt sales
  • They would rather introduce new lower-calorie menu items than reduce the calories in an existing menu item.

There's more information in this USA Today article.

 McDonald's is Different in India 
 
Since the majority of India's 1.22 billion people are Hindus (and don't eat cows) or Muslim (who don't eat pork), beef and pork are both off the menu at the 170 McDonald's outlets in India.
 
The menu consists of interesting vegetarian (even the cheese and mayo are vegetarian) and non-vegetarian items such as:
  • McAloo Tikki sandwich - fried breaded potato and peas patty (vegetarian)
  • McVeggie
  • Pizza McPuff
  • Chicken Maharaja Mac

Check out the McDonald's India menu.

Did you know that President Obama's dinner in honor of Indian Prime Minister Manmohan Singh was also vegetarian? The menu consisted of potato and eggplant salad, red lentil soup and roasted potato dumplings or green curry prawns.
Thanks!
half shot in green
 
I hope that, throughout the years, I've helped you keep up with the trends regarding Away-From-Home Health Trends.
 
I'd love to help you out more. Please call me for:
  • public speaking
  • industry consulting
  • working expo booths
  • media tours

Check out my media kit then give me a call!

Dr. Jo
407-852-9171
Eat Out & Lose Weight
Acai Berry
 
My 30 card Eat Out & Lose Weight wallet cards sets sell for $11.95 each at www.drjo.com. In quantity, they are on sale (until supplies last) for:
 
5 for $40 ($8ea)
10 for $70 ($7ea)
50 for $300 ($6ea)
100 for $500 ($5ea)
 
This offer is NOT available on the web. Please call 407-852-9171 today. 
Quick Links
 
Join Our Mailing List