How to Make More Dough
Ideas & Inspiration for Small Businesses 
November 19, 2009
In This Issue
More Money Making Ideas
Just Say NO!
Quote of the Week
Quick Links
 

 
Money Making Idea:
Let the Customer Say NO
Light bulb idea
I'm reading a book titled, "Go for No (yes is the destination, no is how to get there)" by Richard Fenton and Andrea Waltz. There are quite a few tidbits of information including "The salesperson never decides when the sale is over, the customer does."
 
I realize that, sometimes, when "selling" myself (for a speaking engagement or spokesperson opportunity) I don't push my limits. 
 
Could you be booking more multiple engagements? Could you be selling more counseling packages? Could you be pre-selling more books along with your speaking engagements?
 
Personally, I know that I don't push the limit enough - because I'm uncomfortable hearing "no." I'm going to try - are you? You just never know....maybe they won't even say no.
 
Send me an email
and let me know what you're reading - and what you've learned.
Greetings!,
 
In today's economy, it's easy to start thinking that we 2009 ADA 5K runhave to back down on our fee requests. Tracy Booth RD shared a great story with us about being firm. Read it below!
 
BTW there won't be a Make More Dough newsletter next week. Happy Thanksgiving!!
 
Have a great holiday!
 
Dr. Jo
407-852-9171
Just Say NO!
 
You just might be inspired with this story Tracy Booth RD in Grand Rapids, MI (www.lifestylesnutritionservices.com] told me (with permission to share):

"A home health care agency approached me about my services. I met with the owner and he asked me 'Why are you so high? (do you think he would have said this to a man?), our RD in the Detroit area doesn't charge this'.
 
He got a five minute speech on my experience, what is incorporated in my rates, how the dietitian in the Detroit area (who I don't know) probably has a FT job with benefits (or a husband) and undercuts the rest of us when she doesn't figure it in her rate, well he probably just wanted the crazy lady (probably thought I was arrogant too) to get out of his office. I then followed up that rant with a letter which again reiterated the rate and what it included.
 
Well, you probably think I didn't get that contract! I got a
phone call a month later and got the rate I requested and I have had the contract for over a year and I have to say it's one of the better home health agencies I have contracted with since starting to do home health!

Now, let's fast forward to a conversation today I had to have with another agency regarding a 60 day past due bill. I explained that they do not have to wait 60 days when they send me a service request again. I felt a rant coming but I stopped and said they needed to make this right yesterday to keep their account in good standing. They apologized for the problem and said they would be sending me a check for twice as much of what was owed for my troubles.

We need to stand up, not sit down."
 
I agree! Do you?
Quote of the Week
 
"A sense of humor is a major defense against minor troubles."
 
Mignon McLaughlin,
journalist and author
Any questions? Please send them my way and I'll try to answer them in a future newsletter!
 
Dr Jo