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Money Making Idea:
Sell Other Stuff |
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While I was talking about selling YOUR book at the back of the room, there's other stuff you can sell, too. Here are some more ideas:
- Pedometers
- Exercise resistance bands
- Journals
- Counseling
training, or coaching packages
- Notecards
What do you sell? Send me an email and let me know. |
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Greetings!,
I was listening to the Dave Ramsey Show the other day on the radio. He said he started out "hawking" his book from the trunk of his car. Me, too!
My first book, Dinin'Lean in Houston, was published in 1991. Since my market (Houston) was limited, I got the book into every bookstore, diet program, and gym...and appeared on every radio and TV show.
Still, half of all my sales happened from the trunk of my car. Ok, not literally. I volunteered to speak at every Chamber, Rotary, womens, networking, & moms meetings and then sold my book at the back of the room. I still do the same.
How much money can you make selling at the back of the room? I was out traveling in PA earlier this month and I brought in an extra $3000 in product sales (that's about $1800 NET, after my costs). Keep in mind, this is on top of my speaking fees. For more information, read the column below.
Have a fruitful week!
Dr. Jo
407-852-9171
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How to Sell "Back of the Room" |
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Whether you are earning 4-5 figures per speech, or speaking for free (for marketing purposes only), selling products at the back of the room is a great way to supplement your income. Here are some tidbits to help you get started:
- Change your attitude. If you feel like a slimy salesperson "hawking" your book or other product, you won't sell too many...no matter how good your book is. You have to realize that while your one hour presentation helps to motivate them, they need some tools to help keep them motivated. Audiences WANT to buy something from you.
- Don't sell it, promote it. Are you turned off by speakers who spend more time telling you why you need to buy his/her product than on presenting material? Me, too. I don't do this. Instead, I "slide" the product into the presentation by saying something like, "In my book, Dr. Jo's No Big Deal Diet, I offer these tips to help people control their binge eating episodes through managing their self-talk."
- You don't have a book? No problem. There are plenty of books, like my own, that are available to others for resale for at least 40% off. But, I've written up some other ideas in the left column of this newsletter.
- Make it easy, make it fast. Give everyone in the audience an order form with information about how to pay. To save time, when paying by credit card, I ask THEM to fill out all the information. The form also requests an email address and phone number just in case I can't read their credit card numbers. And, in all these years, I've NEVER gotten ripped off.
- Recruit help. I love the fact that John often travels with me to help with back of the room sales. If you don't have a friend or mate who can come with you, recruit a volunteer - even someone from the audience. Trust me, you have fans that will do it, just for a free book!
- Get their email address. If you're not already sending out enewsletters (and blogs, tweets...), now's the time to start. Some people may not be ready to buy at the time of your presentation, but might be interested at a later date, or with your next product.
What tips do you have? Send me an email about what you do to get balance back in your life. |
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Quote of the Week
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Without labor nothing prospers."
Sophocles, Greek playwright and philosopher |
Any questions? Please send them my way and I'll try to answer them in a future newsletter! Dr Jo
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