Want to raise your fees? Expect to...

If you want to start a business from scratch - or reinvent your business, sign up for the next telecoaching "Build Your Business" series. Read below for more details.

Here's what others have said:

"Your telecoaching was totally worth my time and money. I feel confident that I have all the tools I need to get started now.

"Dr Jo was an incredible resource and so open and giving of information to help fellow professionals excel in their careers. I was so impressed with her enthusiasm and support for other RD's wanting to develop private business. Thank you Dr Jo!"

"This class was helpful in moving me along in my thoughts about my self-worth as a RD and also to create a better work situation for myself."

"The telecoaching series & assignments will help me to fast forward my path to success in the field of dietetics."

Dr. Jo

www.drjo.com

Build Your Business Telecoaching

Do you want to start up a business or give your existing business a boost?

Need an expert to answer your burning questions?

Wish you had business partners to brainstorm your projects and share ideas?

Join us for our next telecoaching/mastermind program (plus one-on-one time with Dr. Jo).

By attending the sessions (after each session, you receive very detailed notes), completing the assignments (based on YOUR business), and joining in the discussions of this powerful mastermind group, you'll walk away with a ready-to-go marketing plan for your business. Each session offers valuable information...plus discussion time to have all your questions answered.

Monday, September 14, 8-9:30 pm EST

what it takes to run a successful business...options for the entrepreneurial dietitian
going from fuzzy to focused...how to decide what your business will look like
identifying your uniqueness so you stand out from the crowd...and can charge more for what you do

Monday, September 21, 8-9:30 pm EST

starting your business plan so you have a step-by-step action plan to follow every day
how to set up your business including time considerations, organization issues, legal and tax requirements
developing a logo, tag line, and marketing sound bytes that display your uniqueness

Monday, September 28, 8-9:30 pm EST

what to charge...a frank discussion of typical fee ranges
communicating your business to others - because it's not what you know, but how you communicate what you know
how to get published, get speaking engagements, media exposure...or whatever else your business plan needs

Monday, October 5, 8-8:30 pm EST

refining your business plan so you know what you need to do every day
setting up your mastermind group for continued success after this program
how to effectively use your mastermind group for feedback and referrals

PLUS, you'll also get:

a 60 page (single spaced) eBook
30 minutes of one-on-one coaching time with Dr. Jo!

Cost of the 4-session, 5-hour telecoaching/mastermind program, plus ebook and 30 minutes of coaching time with Dr. Jo, just $275

Money-back guarantee. If, after attending all four sessions, you don't feel like you got your monies worth...I'll be happy to refund the fee. Sign up now...space is limited to 8.

For more information and/or to register for the program, please email drjo@drjo.com or call (407-852-9171). Credit cards are accepted.

Want to Raise Your Fees? Expect to Lose Some Clients!

The other day a coaching client said she was interested in raising her fees, but worried that she would lose some clients. My response, "You probably will!"

But, that may be a GOOD thing!

Let's say you have a client you've worked with for years and your contract with them has expired. Perhaps you're still working with them, but charging them less than other clients (because you feared the implication of raising your fees). Are they a joy to work for - or do you regret it everytime they call with a question or a comment on your work? If you raised your fees, one of two things will happen.

They will either pay your higher fees (which might mean your difficult client not seem so bad) or they will drop you (and maybe that will be a relief).

Here's another example of why you might want to raise your fee - you attract different clients! I used to charge a couple hundred bucks to deliver a corporate brown bag seminar. If I were to market myself at that fee to deliver a keynote at national conference, they would quickly delete my proposal! At a couple of hundred bucks, they would quickly assume that I'm not good enough. Perception is often based on the fee charged.

If you're thinking about increasing your fee, be sure you are worth that higher fee AND there are clients willing to pay this fee (ask around). And, also make sure you have the experience and expertise to work with that client.

Another of my consulting clients was thinking about asking $75 for a corporate brown bag seminar. I suggested, that with her experience and expertise, that she charge $250 an hour. She asked - and she got it!

What I've noticed is that many consultants charge very little for their services, then have to work excessive hours just to pay the bills. That's a perfect formula for feeling stressed - and too exhausted to be creative.

	Quote of the Week
*"The meek might inherit the earth, but they will struggle in business."* Jay Goltz, entrepreneur, writing in Fortune Small Business on CNNMoney.com

Any questions? Please send them my way and I'll try to answer them in a future newsletter!

Dr Jo