How to Make More Dough
Ideas & Inspiration for Dietitians
May 14, 2009 
In This Issue
Money Making Idea: Get Booked on Radio
Boost Your Business Telecaoching
It's Not What You Know, but...
Quote of the Week
Quick Links
 

 
Money Making Idea:
Get Booked On Radio
Light bulb idea
 Have a book or service to sell? Or do you just want to improve your sound bytes? Then, get on the radio.
 
Radio shows all over the United States are looking for guests and it's not as hard as you think to get booked.
 
I buy Joe Sabah's radio show list  - 935 radio shows for $147. I send the directors a brief email with my topic idea. And, I always get a few bookings and make a few book sales off my website.
 
Haven't gotten rich off of radio shows, but it's fun and it helps to spread the word and bring in a few bucks.
Dr. Jo helps dietitians develop successful businesses
 
Are you struggling in your business? Or just getting started and just need a hand?
 
Acai BerryI can help. Starting next Monday, I'm leading a "Boost Your Business...and Make More Dough" telecoaching series. Check out the info below.
 
Limited spaces available.
 
Have questions? Call me at 407-852-9171 or email me at drjo@drjo.com.
Boost Your Business Telecoaching
Do you want to start up a business or give your existing business a boost?

Need an expert to answer your burning questions?

Wish you had business partners to brainstorm with you about your project(s)? And share ideas and referrals?

Join us for this unique four-session telecoaching/mastermind program designed to get you motivated to better manage your business and make more money.

By attending the sessions, following the exercises, and joining in the discussion in this powerful mastermind group, you'll walk away with a ready-to-go marketing plan for your business. Each session offers valuable information..plus discussion time to have all your questions answered.

Monday, May 18, 8-9:30pm EST
  • what it takes to run a successful business. options for the entrepreneurial dietitian
  • going from fuzzy to focused.how to decide what your business will look like
  • identifying your uniqueness so you stand out from the crowd...and can charge more for what you do

Monday, May 25, 8-9:30pm EST

  • starting your business plan so you have a step-by-step action plan to follow every day
  • how to set up your business including time considerations, organization issues, legal and tax requirements
  • developing a logo, tag line, and marketing sound bytes that display your uniqueness

Monday, June 1, 8-9:30pm EST

  • what to charge...a frank discussion of typical fee ranges
  • communicating your business to others.because it's not what you know, but how you communicate what you know
  • how to get published, get speaking engagements, media exposure...or whatever your business plan needs

Monday, June 15, 8-9:30pm EST (no meeting on the 8th)

  • refining your business plan so you know what you need to do every day
  • setting up your mastermind group for continued success after this program
  • how to effectively use your mastermind group for feedback and referrals

Cost of the 4-session, 6-hour telecoaching/mastermind program: $249 (less than the cost of just one hour of business consultation with Dr. Jo)

For more information or to register for the program, please email drjo@drjo.com or call (407-852-9171). Credit cards
accepted. Enrollment is limited.
It's Not What You Know, but...
 
What does it take to make more money? More certifications? Another degree? Working more than 70 hours a week?
 
No, it's a lot simpler than that.
 
According to my survey of financially successful dietitians, these things don't show up in the top 10 list of what made them financially successful (earning in the top 10% of all dietitians).
 
The secrets? Passion, self-confidence, positive attitude...and outstanding people and communication skills.
 
So, if you want to make more money, instead of working on another degree, think about spending the time working on your people and communication skills. Join Toastmasters to work on your speaking skills, take an assertiveness training class (and then practice), or work with a coach to improve your listening and communication skills.
 
Remember, "It's not what you know...but how you communicate what you know."
 
Dr. Jo
Quote of the Week
 
Are you putting off starting your business, writing a book, or asking for a fee for your speaking until you have all the knowledge, all the experience, all the material you need? Will you ever be 100% ready? If you're like me (a bit of a perfectionist) probably not. So, remember what Jonathan Winters said about success:
 
"I couldn't wait for success, so I went ahead without it."

 
Jonathan Winters,
American comedian and author
Any questions? Please send them my way and I'll try to answer them in a future newsletter!
 
Dr Jo
Earn $250 Are you looking for a speaker for an upcoming event? Or do you know an event planner who hires health-related motivational speakers?
 
If you connect me to someone who books me to speak for a paid event, I'll pay you a $250 referral fee (or an equal donation to your favorite charity).
 
My most popular topics include:
  • How to Make More Dough in Dietetics
  • Swimming in a Sea of Priorities
  • How to Get Free Publicity 
  • How to Sell Yourself and Your Ideas

Contact me by email or phone 407-852-9171.