| Money Making Idea:
Check Your Job Title! |
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Last year, when I was speaking at one of the state dietetic association conferences about How to Make More Dough in Dietetics, a dietitian shared her story of how she got a $7000 raise.
She is a Certified Diabetes Educators (CDE) who works with others, including nurses who are also CDEs. Every CDE has the exact same job description. They all teach diet, meds, and blood sugar control.
She found out that she had a different job title than the nurse CDEs. When she brought this to the attention of the administrators, they quickly changed her to the same title as the nurses - and she got a $7000 raise! |
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Who's Dr. Jo?
Dr. Jo is leading the upcoming "Boost Your Business...and Make More Dough" telecoaching series (info below). She has been a dietitian for nearly 30 years. Dr. Jo was  employed as a clinical dietitian at three different hospitals, the founding director of a four-year dietetics program in the University of Texas system, and the chief nutrition officer at Burger King International. She now runs her own business helping busy people stay healthy, sane, and productive through her books, speaking and media exposure. Dr. Jo is a published author of three books, three teaching kits, and various other products. She's presented more than 1000 programs at companies and conventions. Dr. Jo also works with food companies on special projects and as a media spokesperson and has been quoted hundreds of times in newspapers and magazines. She's appeared on TV and radio more than 100 times - mostly by booking the appearances herself. |
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Benefits of Mastermind Groups |
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For nearly 10 years while living in Houston, I met with several other speakers every week to discuss pressing issues, brainstorm about ideas, share resources and networks, and keep each other accountable - in a supportive manner. Within months of moving to Orlando, I found another mastermind group. Having a mastermind group is critical to my business.
Would you like to belong to a mastermind group? Here are some tips to form your own:
- Find people with similar interests, goals, and levels of experience (this isn't a teacher/student relationship)
- Agree to meet on a regular basis (at least monthly)
- It's ok to meet on the phone, rather than in person
- Use a set agenda where everyone gets to discuss their issues for a determined amount of time
- Keep the discussions professional. If you want to catch up on each other's personal lives, it's best to schedule this into the agenda and not to let the personal side overtake the business purpose of the mastermind group
- Maintain a supportive environment. Though it's healthy to point out the negatives or potential issues...members should keep the individual's goals in mind when offering suggestions.
Part of the upcoming "Build Your Business Telecoaching" series that I'll be leading this month and next (see the next article), will involve the formation of mastermind groups to continue the success of the program. |
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Boost Your Business Telecoaching |
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Do you want to start up a business or give your existing business a boost?
Need an expert to answer your burning questions?
Wish you had business partners to brainstorm with you about your project(s)? And share ideas and referrals?
Join us for this unique four-session telecoaching/mastermind program designed to get you motivated to better manage your business and make more money.
By attending the sessions, following the exercises, and joining in the discussion in this powerful mastermind group, you'll walk away with a ready-to-go marketing plan for your business. Each session offers valuable information..plus discussion time to have all your questions answered.
Monday, May 18, 8-9:30pm EST
- what it takes to run a successful business. options for the entrepreneurial dietitian
- going from fuzzy to focused.how to decide what your business will look like
- identifying your uniqueness so you stand out from the crowd...and can charge more for what you do
Monday, May 25, 8-9:30pm EST
- starting your business plan so you have a step-by-step action plan to follow every day
- how to set up your business including time considerations, organization issues, legal and tax requirements
- developing a logo, tag line, and marketing sound bytes that display your uniqueness
Monday, June 1, 8-9:30pm EST
- what to charge...a frank discussion of typical fee ranges
- communicating your business to others.because it's not what you know, but how you communicate what you know
- how to get published, get speaking engagements, media exposure...or whatever your business plan needs
Monday, June 15, 8-9:30pm EST (no meeting on the 8th)
- refining your business plan so you know what you need to do every day
- setting up your mastermind group for continued success after this program
- how to effectively use your mastermind group for feedback and referrals
Cost of the 4-session, 6-hour telecoaching/mastermind program: $249 (less than the cost of just one hour of business consultation with Dr. Jo)
For more information or to register for the program, please email drjo@drjo.com or call (407-852-9171). Credit cards accepted. Enrollment is limited. |
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Quote of the Week |
Every wonder why TV, radio and magazines interview celebrities and other non-dietitians about diet? Because, they're looking for a guest that will hold people's attention!
"It's not what you know...but how you communicate what you know."
Dr. Jo,
Author, speaker, media spokesperson | |
Any questions? Please send them my way and I'll try to answer them in a future newsletter! Dr Jo
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