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| Money Making Idea: eNewsletter |
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I get a lot of emails from "Make More Dough" readers. Many of them ask me how difficult (and expensive) it is to produce these great enewsletters. I think you'll be just as surprised to find out it's easy and inexpensive!
Why do YOU need an eNewsletter? I think it's the best way to market yourself while you sleep - at just pennies per contact. In today's busy world, people can easily forget about us. I just finished a consulting project for Arby's. It came from someone I met five years ago...but hadn't kept up with...or so I thought...turns out she'd been subscribing to my eNewsletter all along - so she remembered me and what I do. Like I said, marketing while I sleep!!
And, the good news is that's it's incredibly simple to set up. There are nearly 60 templates to choose from. You just pick the template and the colors you like, insert the text (and possibly some pictures), and voila! it's ready to send out to your customers.
Most important, it's cheap. After a free 60 day trial, it costs just $10 a month for unlimited enewsletters (it's slightly more as you go over 500 contacts).
I send out about 9-10 newsletters each month to several different audiences. This one, of course, is for dietitians. I also send out a consumer-oriented one called "Escape the Monday Madness" (which helps to market me as a speaker). Plus I have an eNewsletter for marketing, PR, food, and nutrition professionals entitled, "Away-From-Home Health Trends Update."
Although I've been referring people to Constant Contact for years, I just found out that if I refer a friend, both YOU and I earn a $30 credit! So, if you're interested in getting your credit and helping me earn mine, send me an email RIGHT NOW. I'll log onto my account and send you an email right away. Use the link in that email to sign up and we both Make More Dough! Yipee! |
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Greetings!
 Last week we talked about the importance of diversifying our business. I heard from a lot of people who emailed me to say they agree and to share their stories.
All of this reminded me of a story Carol Meerschaert once shared with me about Cows, Pigs, and Chicken. I think you'll enjoy it too..read more down below.
Have a productive week!
Dr. Jo
(Joanne Lichten, PhD, RD) |
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Cows, Pigs, and Chickens |
 Carol Meershaert once told me that running a profitable business was like running a farm. I asked her to retell the story and she wrote back:
"Back in the 90s I read an article (I think it was INC or Entrepreneur) that said a successful business must have multiple income streams.
The Cash Cow: steady, ongoing sources of income. The monthly assignment from a magazine, a newspaper column, or a nursing home contract for an RD.
Pigs: Large projects that take a great deal of time but once they are done, they are dead. It is like raising a pig then it is slaughtered. A book is a great example. It takes a year or two to write, but once it is written it is done. You might get income from it for a year or so, just like you could live off the pork, but it is finite.
Chickens: Small items that bring in small amounts of money, but in aggregate, they add to the bottom line. Freelance magazine articles, local lectures, short projects all are chickens."
Carol Meerschaert, MBA, RD
Assistant Director, Marketing
American Association for Cancer Research
Do you have a cash cow, a few pigs and a number of chickens in your business? If not, it may be time to diversify!
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Ask and You Shall Receive |
I can't tell you how many times someone has asked me how I've gotten something. "How did you get that cool spokesperson opportunity with Canola Info?" "How did you get your book into the major bookstores?" "How did you increase your fees from hundreds of dollars per speech to thousands of dollars per speech?"
I'd love to tell you a fabulous story similar to my brother's one about walking on coals...And, I wish I got these by just being lucky (wouldn't that be great? The truth is I simply asked for the opportunity.
About five years ago I wanted to attend FNCE, but I didn't want to spend the money. I'd never worked a company booth before, but I thought..."I could do that." So, I went to the eatright.org website, looked up the exhibitors, and then started calling and asking them if they needed help. Simone from CanolaInfo hired me on the spot!
When I first wrote my book, Dining Lean, more than a decade ago, I wanted it in every major bookstore. So, I asked my local bookstore manager who the national buyer was. I called Diane in NYC and gave her a 30 second commercial about the benefits of my book and she said, "I'll put in an order today!"
And, as far as getting my fees up...well, that's another story. Some of you have already heard this in one of my "Make More Dough" or "Marketing Yourself to Others" programs that I've presented at some of the state dietetics association conferences. It's my "flood" story. I'll share it with you next week.
The moral of these stories is, "Ask and you shall receive." Not every time, but you'll have a heck of a better chance if you just ask. Remember the story I told you a couple of weeks ago about Alison who suffered a traumatic brain injury. Her dad asked her, "What is the one way to be 100% sure of failure?" and she responded, "Never make the call."
So, what are you waiting for? Make that call! Make lots of calls. And, then tell me your success story! |
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Quote of the Week |
"If you don't go after what you want, you'll never have it. If you don't ask, the answer is always no. If you don't step forward, you're always in the same place."
--Nora Roberts,
American author
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Any questions? Please send them my way and I'll try to answer them in a future newsletter! Dr Jo
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