October 2012 | Edition 11
Greetings!
What I've always loved about our work at C.Fox is the opportunity we have to promote remarkable and talented women business owners from around the globe. This month is no exception. We recently wrapped up the promotion of a U.S. tour for Liberian business owner Kabeh Sumbo, who traveled alongside Liberia's president Ellen Johnson Sirleaf as a graduate of the 10,000 Women Program, implemented in Liberia by CHF International. And this week, our attention brings us right back home, working with attorney-turned-baker Yael Krigman who is churning out the most delicious morsels of cake I've ever tasted, in her limited edition election cake pops. More on both of those women below and so many great events happening this week. We have #DCTweetup tonight and Locals Unplugged tomorrow--check your calendar and do try to join us!
Carrie Fox
President
C.Fox Communications
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C.Fox News and Notes: Message Development Workshop - Recap
Too often we find people talking about who they are or what they do in a way that has no resonance with their target audience, and then they don't understand why donations are down, sales are off, or employees are in a slump. A large part of organizational success is in the delivery, and that's where we come in. To that end, C.Fox recently hosted a one-day, intensive message development workshop for mission-driven organizations. Led by Carrie Fox and Don Foley, workshop attendees vetted their messages with the group and received one-on-one counsel from C.Fox.
C.Fox Welcomes New Clients
This month, C.Fox welcomes two new clients to its roster.
Theatre Lab is an independent, nonprofit school for the dramatic arts in Washington, D.C., that is celebrating its 20th anniversary this year. Theatre Lab's mission is to transform lives through theatre, working to make the real-life benefits of theatre training accessible to all regardless of age, income, or experience level.
Baked by Yael is a woman-owned small business started in 2011 by Yael Krigman, an attorney who left her job as a law firm associate to pursue her passion for baking. Baked by Yael has been lauded as the "Best Cake Pop" in Washington by Washingtonian and "Best Bagel" by Daily Candy.
NOW AVAILABLE: The C.Fox 2012 State of the Agency Report, a benchmark for where we've been and where we are going--full of the stories that we have been fortunate to tell over this past year. Doing good is our common thread. Learn why here.
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Client News:
CHF International Hosts Liberian Entrepreneur Kabeh Sumbo for One-Day Visit Following Clinton Global Initiative
Kabeh Sumbo, a Liberian entrepreneur whose story was recently documented in the PBS documentary, Half the Sky: Turning Oppression into Opportunity for Women Worldwide, spent a day in Washington, D.C., speaking with the local African diaspora community about the role of women in rebuilding Liberia.
Following the roundtable conversation, Kabeh, a graduate of the Goldman Sachs' 10,000 Women Program, rounded out her stay by visiting with several local media outlets. Read The Washington Post story on her visit here.
Sweetening Up Election 2012
C.Fox client Baked by Yael is sweetening the final stretch of campaign season with limited edition election cake pops. The perfect, non-partisan addition to election or debate viewing parties, these patriotic cake pops come in three delicious flavors: American Dream Cookies n' Cream, Rock the Vote Red Velvet and Cast Your Ballot Birthday Cake.
The pops are priced at $2.75 each, $39.95 for a 12-pop flag basket, or $145 for a 48-pop flag display. Orders can be customized based on customer flavor preference. All orders can be placed by visiting bakedbyyael.com or by calling 202-480-9235.
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Critical Hits:
Foster Kids Can Overcome Extra Financial Obstacles
Eddye Vanderkwaak's life story is really two tales.
There's the girl who grew up in a dysfunctional home in Iowa until she was 14, living primarily with her father. Then there's the girl who rebounded in the foster care system and now at age 21 is about to earn an associate degree in liberal arts from a Des Moines community college.
Read the full story here.
Liberian Turns Cooking Oil Into Inspiring Business
The Washington Post
When it comes to running a business, Kabeh Sumbo has a thing or two she can share. Sumbo, who on Monday was a featured speaker at the Clinton Global Initiative, will be in Washington on Friday to participate in a CHF International roundtable with members of the African community to discuss her work.
Read the full story here.
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From the ShopTalk Blog:
Distance and Distant During the First Presidential Debate
The first Presidential debate for the 2012 election between President Obama and Governor Romney drew the distinction between a candidate who effectively distanced himself from past policy positions and one who may have commanded the facts but in doing so appeared distant and detached.
Read the full blog here.
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Upcoming Events:
Carrie Fox Among Three Leading Business Ladies At Tonight's #DCTweetup
October 10, 2012
5:30pm - 8:00pm MadHatter
#DCTweetup, hosted by Sisarina, is all about bringing together DC's tweeters offline. Tonight , Carrie will be part of a panel of leading ladies who run successful businesses in the DMV area. Want to join? There's still time! Register here.
Carrie Fox Talks PR For Business Growth At Thursday's DC Locals Unplugged Breakfast
October 11, 2012
8:00am - 10:00am
For many small businesses, the idea of having a publicist let alone a communications staff member is financially out of the question. And yet, when communications is applied as part of business development, companies quickly realize that the return on investment is far greater than expected.
Carrie is the featured speaker at this month's Locals Unplugged, a monthly business breakfast co-sponsored by Think Local First DC and Live Green, which educates business owners on topics that can increase profits while enhancing their focus on people and planet.
To attend the event, register here.
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Rock Your Brand
November 8, 2012
1:00pm - 5:00pm
Join Carrie Fox, Sisarina's Melanie Spring and Cloudigy Law's Antigone Peyton for a half-day branding experience that will change the way you think about growing, protecting, and promoting your business.
To attend the event, register here.
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1117 East West Highway
Silver Spring, MD 20910
1825 Eye St, NW Suite 600
Washington, D.C. 20006
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