The Scoop
February 2011 | Edition 1

Greetings! 

It is such an interesting time to be in the communications field -- tools are changing faster than some people can learn how to use them, and the go-to PR tactics from just a few years ago have been tossed aside for tactics that better fit this new digital era.  So, here's the scoop, our quarterly newsletter to highlight some of those tactics in action, and to hopefully inspire you along the way.

 

Happy Communicating-

Carrie Fox

President, C.Fox Communications

 

In this Issue...
Up Close and Personal with:

Washingtonian writer McLean Robbins

This month, we're rolling out a new series on our YouTube Channel called Elevator Pitch, where we'll give a reporter or industry expert up to 20 seconds in a moving elevator to give us their insights on not-to-miss media trends. This month, we spotlight  McLean Robbins (@deacondoesdc), freelance travel and luxury writer for The Washingtonian, The Robb Report, Daily Candy, and many others.

Click here to watch this month's Elevator Pitch

 
Interested in sharing your two cents? Shoot us a note to be featured in a future Elevator Pitch.

C.Fox News and Notes:

Now Accepting Applications for our 2011 Pro Bono Award!

Through our inspired thought Award, or it Award as we call it, we offer an annual chance for a worthy, non-profit organization to work with our team.   Open to any non-profit with 10 or more full-time employees, the 2011 it Award is worth up to $30,000 of our PR and marketing services.  All we ask for is a completed application by March 4, 2011 that explains why your organization should be it.  

 

Learn more and apply here

 

Hear Carrie Fox Talk About Starting and Optimizing your Own Business at February's WWPR  Brown Bag Lunch:

Does your new year's resolution include starting your own business? Or perhaps you are interested in growing your freelance career?   Please join Washington Women in Public Relations for a panel discussion exploring best practices to starting, growing and optimizing a successful business in 2011

 

Get more info and register here.

 

Stay Connected:

 

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From the ShopTalk blog:

Do you have  Groupon Strategy in your Communications Plan?

PR and Marketing strategy is all about facilitating a conversation with your public to build loyalty with existing customers and finding new ones.  Group-buying sites can be a powerful vehicle if businesses make sure their strategy is focused beyond the short term and is geared toward building repeat and loyal customers through great service and communications. 

 

Click to view article

 

 

Featured Case Study: 

Creating an Event to Make Heads Turn

Read the latest case study from PR Senior Associate Lauren Reese on the successful execution of a unique fundraising event, played out on the runway.

 

Click here to view case study

 

 

Press Hit:

We think the work that our clients do is pretty exceptional, which makes sharing their stories all that more important. Here's one recent story we think is worth a read.

 

A silver lining in Haiti redevelopment

TIME Magazine features CHF International