Lakewood Development Corporation

Urban Enterprise Zone Administration


Winter/Spring 2012
Greetings!

 

The Lakewood UEZ is pleased to offer businesses the opportunity to educate themselves on different topics that are important to them and their future growth.  Please take a moment to review our upcoming workshops. 

 

We hope you take advantage of these FREE workshops.

   

Sincerely,

 Patricia K

Patricia Komsa

Executive Director

UEZ Coordinator

Lakewood Development Corporation

 

 

Anatomy of a Sale

Tuesday, January 24, 2012

10:00 a.m. to 1:00 p.m.

Lakewood Municipal Building, Conference Room C

231 Third Street, Lakewood

  

Are you looking for a different approach to sales? Are you afraid you might be making routine mistakes without even realizing it? Come to our workshop to learn valuable sales strategies and how to avoid six common mistakes!      

 

Vicki Morgan, Russmor Marketing Group, is presenting this workshop, sponsored by the Women's Center for Entrepreneurship Corp.

 

No one is a 'born salesperson', yet we all live by selling something. Regardless of one's role in business, strategic selling skills know-how help meet today's challenges and to succeed. Based upon a relationship-building, customer-driven approach, the 'Anatomy of a Sale' is a valuable resource and selling system that will give you the confidence to unleash your earning potential and achieve your goals.

  

To register, or for more information, please call the WCEC at 973-507-9700 or visit  www.wcecnj.org  and register online under Seminar Schedule.   

 

Doing Business with the Federal Government
Wednesday, February 29, 2012
10:00 a.m. to 1:00 p.m.  
and
Wednesday, May 9, 2012
10:00 a.m. to 1:00 p.m.
Lakewood Municipal Building, Conference Room C
231 Third Street, Lakewood 

 

The workshop "Doing Business with the Federal Government" has been well-received by business owners like you in our region.  Sherry Rose and Dolcey Chaplin from the NJIT Defense Procurement Center  will explain the process of conducting business with the federal government.  Many businesses are now realizing the opportunities for expanding their client base and revenue by selling their goods and services to the federal government.  There will be an opportunity for questions and answers. For more information on NJIT's Defense Procurement Center: http://www.njit.edu/ptac/ .

 

 

More Information

 Wednesday, February 29, 2012; 10:00 a.m. to 1:00 p.m. click here  

Wednesday, May 9, 2012; 10:00 a.m. to 1:00 p.m.  click here  

 

 

 Growing Your Business - Panel Discussion

Wednesday, February 8, 2012  

10:00 a.m. to 12:00 p.m.

Lakewood Municipal Building, Conference Room C

231 Third Street, Lakewood 

  

This  workshop, given by business executives and members of Ocean County SCORE, will explain the process and management techniques to grow your business and its bottom line. The presentation includes strategic business planning, cash flow management, and driving sales with marketing, among other information. A question and answer period will follow.

             

The presenters include Marty Aronow, principal of Aronow Business Advisors and secretary of Ocean County SCORE; Bob Goodyear, a franchising consultant and chairman of Ocean County SCORE; Frank Monetti, owner of Frank F. Monetti, CPA and treasurer of Ocean County SCORE; and Brian Scally, a formerly with UPS and vice chairman of Ocean County SCORE.

 

 

More Information
Wednesday, February 8, 2012; 10:00 a.m. to 12:00 p.m.  click here  
Networking-Invest in the Most Rewarding Word-of-Mouth Tactic

 Wednesday, February 16, 2012  

10:00 a.m. to 1:00 p.m

Lakewood Municipal Building, Conference Room C

231 Third Street, Lakewood 

  

Are you looking for a different approach to trade show and event marketing? Come to our workshop to learn valuable practical strategies for any event! This seminar, sponsored by the Women's Center for Entrepreneurship Corp., is being conducted by Vicki Morgan, of Russmor Marketing Group.

 

It's not what you know or who you know...it's all about who knows you.  Networking knowhow can get you a job or expand your business horizons.  The key to networking is taking the initiative and refining your conversational skills.  For everyone in every industry and career, networking is a mandatory fundamental for success. 

 

This program explores the why, where, and how-to of networking.  You'll learn what to do before, during, and after each event that will make networking worthwhile.  You'll discover over 40 places to network and learn how to develop and deliver an attention-getting 'elevator speech' that really works.  A primary business activity for those who drive revenue (and even those who don't), confidence in networking is a skill set well worth developing. 


To register, or for more information, please call the Women's Center for Entrepreneurship Corp. at 973-507-9700 or visit   http://www.wcecnj.org/seminar-schedule.aspx .  


Trade Showmanship & Event Marketing

Thursday, March 15, 2012  

10:00 a.m. to 1:00 p.m

and  

Thursday, May 10, 2012

10:00 a.m. to 1:00 p.m. 

Lakewood Municipal Building, Conference Room C

231 Third Street, Lakewood 

2011 expo

  

Don't underestimate the value of trade show and event marketing-the most powerful tools in the marketing mix. No other marketing element offers you a venue in which to implement every marketing tactic to exploit all the senses of present and potential clients. Find out what you don't know about trade shows and how to: choose your exhibit space, budget time & resources, promote your participation (before, during, & after), increase booth traffic, capture the interest of those passing by (in less than 7 seconds), qualify visitors, and get the best follow up results.

 

This workshop is an excellent way to prepare for the 2012 Lakewood Regional Business and Industry Expo to be held in July. 

 


To register, or for more information, please call the Women's Center for Entrepreneurship Corp. at 973-507-9700 or visit http://www.wcecnj.org/seminar-schedule.aspx


Big Marketing on a Small Budget

Thursday, April 12, 2012  

10:00 a.m. to 1:00 p.m

Lakewood Municipal Building, Conference Room C

231 Third Street, Lakewood 

  

Are you looking for big marketing ideas on a small budget? This seminar is packed with clever and unconventional small business marketing tips you can use right away. Topics include: how to make the best marketing decisions, how to avoid mistakes, and how to outdistance the competition. You'll learn how to attract customers using the media, how to maximize technology, how to turn our customers into salespeople, and much more. Don't miss this program.


To register, or for more information, please call the Women's Center for Entrepreneurship Corp. at 973-507-9700 or visit http://www.wcecnj.org/seminar-schedule.aspx


Shoot 4 Success: Video Marketing for Today's Businesses

Thursday, April 19, 2012  

10:00 a.m. to 1:00 p.m

Lakewood Municipal Building, Conference Room C

231 Third Street, Lakewood 

video

Be sure to take advantage of this great opportunity to learn innovative new approaches to marketing your business. Darcie King, partner and producer at  

E Video Productions will present this informative workshop covering topics such as:

What is Video Marketing?
Do-it-yourself video
Using YouTube
Webcasting, and Video & Social Media
   

For more information 

Thursday, April 19, 2012 10:00 a.m. to 12:00 p.m.click here    

About Us
The Lakewood Development Corporation is the administrative arm of the Urban Enterprise Zone . The LDC's mission is to foster economic growth and job creation and retention.  As part of that mission, we offer educational workshops for the professional development of business owners and operators.  Watch for future workshops as they become available.

 

Patricia Komsa, Executive Director
Lakewood Development Corporation/UEZ

231 Third Street
Lakewood, New Jersey 08701
732-364-2500 extension 5257
pkomsa@lakewoodnj.gov

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