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Volume 4 | Issue 1 | January 2012 |
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 The #1 Risk Facing Businesses Today
In a new survey by Lloyds of London, CEOs and Board members around the globe identified the single biggest risk that's keeping them up at night. Hint: It wasn't "volcanic eruptions" -- which came in last. Read more.
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 The Worst Onboarding Indignity Ever
Non-existent training, ambiguous job objectives, an unprepared workspace -- these common onboarding pitfalls look downright welcoming when compared to the indignity suffered by new hires at this Fortune 50 company. Read more.
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How Can Watermark Help You In 2012?
Check out the new Consulting Services page on Watermark's website to learn more about how we can help you impress your customers and inspire your employees. Read more.
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Santa Speaks Out About Bad Customer Experiences
Outrageous service fees. Unintelligible correspondence. Rude staff. What would Santa say to businesses that are naughty to their customers? If you missed our year-end holiday message, catch up here. Read more.
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You May Have Missed...
Noteworthy items from past newsletters:
How To Make An Employee's First 90 Days Successful. Watermark Founder Jon Picoult offers his insights in this Inc. Magazine article. | Read more.
In Search Of Anchovies And Artichoke Hearts. Does your company "point" or "escort" when interacting with customers? Learn about this valuable customer experience lesson from the corner grocery store. | Read more.
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By The Numbers
25-125%
The increase in profits generally achieved by improving customer retention by five percentage points.
Source: Gartner Group (2001).
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