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Volume 3 | Issue 10 | November 2011 |
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 The Top 10 Ways To Spook Your Customers
Afraid your customers might disappear like ghosts? Check out this Halloween post on the WaterRemarks blog, and learn how to cast a spell that will keep your customers coming back for more. Read the article.
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 Picoult Named "Thought Leader" By Monster
Watermark's Jon Picoult was named one of ten industry thought leaders by Monster.com's Employer Resource Center. Visit Jon's Monster webpage for his insights about shaping a job candidate experience that draws in great talent. Read more.
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 Customer Experience Rx For Healthcare
Can healthcare providers turn consumers into raving fans? We think so. Jon Picoult is extensively quoted in this article from a leading healthcare industry publication, sharing his prescription for turning patients into promoters. Read the article.
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You May Have Missed...
Noteworthy items from past newsletters:
Why Do Customers Tune Out Insurers? With the right formula, you can get policyholders to tune your company in, and everybody else out. | Read it
8 Ways To Deliver More Responsive Service. Here's how to deliver service that's not just viewed as competent, but also feels unusually responsive. | Read it
WaterRemarks October 2011. Did you miss the last issue of WaterRemarks? No worries, catch up here. | Read it
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Quotable
"The way you compete with 'free' is to make it easy."
Steve Jobs, describing Apple's strategy for iTunes in 2003, at a time when "free" music sharing sites like Napster were at their peak of popularity.
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