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Volume 3 | Issue 6 | June 2011 |
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What Does Your Hiring Process Say About Your Firm?
In this interview with Monster.com's Employer Resource Center, Watermark Founder Jon Picoult describes how the experience you deliver to job candidates can either strengthen - or erode - your employer brand. Watch the video.
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Are Your Communications Cognitively Fluent?
People crave simplicity. Are your customer and employee communications delivering it? Jon Picoult recently guest blogged on this topic for The Grossman Group, a leading Chicago-based communications consultancy. Read the article.
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Exiting Gracefully: The Latest Challenge For Insurers
Three years after the financial crisis began, many insurers are still running for the exits - retreating from their "non-strategic" businesses. As Jon Picoult writes in this month's Best's Review, these companies must learn how to exit a business... without abandoning their customers. Read the article or listen to the podcast.
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You May Have Missed...
Noteworthy items from past newsletters:
Your Brain's Wiring: Asset or Liability? Basic cognitive activities that help us function normally in daily life can actually be detrimental when applied to business. | Read it
Google Soars and Google Stumbles. In the span of a single week in Jan 2010, Google provided two very public lessons about building a great brand experience. | Read it
WaterRemarks May 2011. Did you miss the last issue of WaterRemarks? No worries, catch up here. | Read it
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By The Numbers
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67% |
The percentage of consumers indicating that sometime in the past year, out of frustration, they had hung up on a customer service representative without having their problem addressed.
Source: Consumer Reports survey (2011). |
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