What Oprah Can Teach The Boys At Goldman Sachs
There's a curious dualism in how the public evaluates the fairness of compensation for Wall Street executives versus that of celebrities and sports figures. The dichotomy is rooted in basic branding issues, and highlights just how powerful personal and corporate brands can be in shaping people's perceptions. Read more in Jon Picoult's recent Brandweek article.
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CSI: Watermark... Because Losing Customers Is A Crime
If there's one thing worse than losing good customers, it's losing them and not understanding why. That's where CSI: Watermark comes in. Learn more about this new service.
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Life Insurers Win The Battle But Lose The War
Life insurers are winning their battle against financial regulatory reform - but at what cost? Read more from the WaterRemarks blog post.
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By The Numbers
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40% |
Proportion of consumers who say that companies "always" or "frequently" meet their expectations. The statistic has steadily declined from 53% in 2007.
Source: Accenture 2009 Customer Satisfaction Research Report |
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Upcoming Events
Watermark Founder Jon Picoult will be a featured speaker at the following public events:
LOMA Customer Service Conference
June 2-4, 2010 | Orlando, FL | Details
Insurance Marketing & Communications Association Annual Meeting
June 27-30, 2010 | Atlanta, GA | Details
Staffing Industry Analysts Healthcare Staffing Summit
September 21-22, 2010 | Chicago, IL | Details
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