hlaa

                                mj                                        
                                 Jeff Koons, Michael and Bubbles, 1988, Ceramic, Edition of 3, 42 x 70.5x32.5".
                                 The Broad Art
Foundation, Santa Monica. Sold at Sothebys for $5,615,750 2001.
Fall Issue: Let bygones be bygones
Greetings!

I hope you enjoyed a Summer of much deserved peace and relaxation. The new school year is upon us and HLAA has plenty in store. You are invited to attend dynamic art panels covering current events and hot issues in the art world. Esteemed art entrepreneurs and visionaries will share their secrets to success in a recession and best practices. See below Christie's Education: First Annual Entrepreneurship Panel and GothamMedia's Art in Turbulent Times panel. You are also invited be the first to see new paintings and skateboards by Dominique Rousserie, a French artist based in St. Barths. A vernissage will be held for the artist at HLAA's newly renovated loft on September 26th.

Non-profit, Art Connects New York is opening an art showroom to feature talented New York-based artists who have a social conscience and donate art to local social service agencies including rehabilitation centers and hospitals. The artists were selected for the inaugural exhibition out of 300 others, based on artistic skill and relevance. The opening is on October 14th so please come to partake in a rare benevolent community effort.
   
Read on for more details and insider art news. Good art always puts the past into perspective and we envision a bright future ahead!


Yours truly,
Heidi Lee
GothamMedia Panel Discussion:
Art in Turbulent Times

Tues., Sept. 22nd, 6-8PM
Eisner LLP
750 Third Avenue, between 46th/47th Sts. New York

This panel will look at the many opportunities made available for art collecting and investment in the current economic climate. With the participation of some of New York's leading dealers, advisors and experts, this panel will offer practical advice to anyone with an interest in art and collecting from evaluation to connoisseurship.

Panelists Include:
*Timothy Speiss, Partner and Chairman, Personal Wealth Advisors Eisner LLP
*Jeanne Greenberg Rohatyn, Salon 94 (www.salon94.com)
*Heidi Lee, Heidi Lee Art Advisory (www.heidileeartadvisory.com)
*Paul Morris, Co-Founder, The Armory Show; Vice President, MMPI (www.thearmoryshow.com)
*Rick Wester, Wester Fine Art (www.rickwesterfineart.com)

Registration is Complimentary but seating is limited
Advance RSVP Required: www.gothammediaventures.com
gormely
Advisors: 8 things to consider

gormely gormely

Awakenings
Art Opening
Wed., Oct. 14th, 6-8PM
ACNY
491 Broadway, Suite 500
New York, NY

Emily Barletta

Judith Braun
Houben RT
Yadir Quintana

You are invited to the inaugural exhibition of ACNY's new a new art showroom, Spattered Columns. ACNY is a NYC based non-profit connecting artists and the public.
Curated by HLAA the show will be on view until Dec. 16th.

www.artconnectsnewyork.org
Tel. (646)546-5334
Invitation to HLAA Vernissage
Wed. Oct. 7th, 6-8PM
244 Madison Avenue, Suite PHE,between 37/38th Streets
New York

Cocktails and hors d'oeurves

You are invited to an exclusive preview of Dominique Rousserie's new paintings
dominique

"Chasing the Chinese Dragon" 2006, 51 x 77", Pigments/Canvas

RSVP: info@heidileeartadvisory.com. Limited space
CHRISTIE'S
EDUCATION | NEW YORK
alum soc

First Annual
Entrepreneurship in the Arts Panel

Thurs., Sept. 24th, 6-8PM
Christie's Education, 11 West 42nd St, 8th Fl, New York, NY 10036.

Accomplished entrepreneurs and visionaries will share their secrets to success and best practices for remaining profitable during a recession. Esteemed entrepreneurs include:
*John May, chair-emeritus of the Angel Capital Association
*Asher Edelman, founder of ArtAssure
*Leslie Rosa, independent curator and co-founder of Parlour
*Manish Vora, co-founder of Artlog.com
*Jonas Almgren, Founder and Chief Executive Officer of Oneartworld.com

RSVP required: christieseducation@christies.edu
Limited Seating
Frieze Art Fair
Oct. 15-18th
London

frieze
Art Advisor Tip: If you are a collector planning to buy at this years Frieze be aware that if the artwork is more than 50 yrs old and you plan to ship it out of the country you will need to obtain a license from the Museums, Libraries and Archives Council which can now take up to 5 days. The MLA used to be located in London but has recently moved to Birmingham, 100 miles away, making Britain the only country in the EU to site its licensing body outside the capital.
Ask HEIDI
hirst
Q. Is art a wise investment?

HL: Art as an investment is not for everyone. Although it is widely accepted as a viable way to diversify assets it is still a high risk game. You need privileged access to fine art, good timing and connoisseurship.

If you are an insider then art may be good a way to diversify an asset portfolio. The stock market and art market are not correlated, meaning they do not move in the same direction, so there are definite opportunities to make money on art investments. For example, Postwar and Contemporary art took a sharp drop in 1990 while the S&P 5000 crashed in 1999. Since correlation is important for diversifying one's portfolio, if you have a lot of money tied up in the stock market you will want to try to minimize your potential loss by also investing in something that doesn't follow the same pattern and won't crash if the stock market does. This makes art very appealing.


Many top collectors and dealers have been able to cash out on their art through good timing and exclusive access to quality fine art. Some savvy professionals even consider their art their pension plan. Regardless of the success stories, I never recommend buying art solely for investment. Your art can just as easily become a financial burden so if you do decide to pursue art as investment proceed with extreme caution and talk with an art consultant that you trust.
Ask HEIDI
yves
Q. My stocks have decreased in value and I am in debt. I have an art collection that is worth about $10million. How do I leverage it to get a loan and pay off some of my debt?

HL: You are not alone. A lot less people today have the abundance of credit and liquidity in the global capital markets than they had in the past 5 years or so. Plus interest rates are rising.  The major correction in the market has made selling art difficult so art owners are looking for other ways to monetize it. As a result banks are experiencing an increase in demand for art loans from people who have built up the value of their art collections.

Taking out a loan on your art and using it as collateral is much easier today with many more companies offering loan services. Lenders are more comfortable with the idea and the market will just get bigger. It happened in real estate where people did 100% refinancing and we will probably see it in art too.

One institution that offers art loans is Citibank. They have been in art-lending business since 1979, and its loans are secured against art and tend to be long term, often for upwards of 7 years. The service if offered only to clients who have a new worth of at least $50m and whose art assets count as just a fraction of their overall financial strategy. The minimum value of the collection must be at least $10m and the loans are typically about 50% of the assessed value. The banks art advisory service uses in-house appraisers and allows borrowers to maintain their collections at home. Contact your financial advisor to recommend a bank that will best suit your needs.
Ask HEIDI:
Q. Why should I appraise my art?

HL: Appraisal fees are nominal costs compared to what you could save in the long run so it can pay to be prudent and be up to date on the value of your art. If you are like most collectors, you have insurance coverage for your art which must be based on an appraised value and the market price. Insurers suggest that you update the value of your art least every 3-5 years. This is not a bad idea because in the event of a significant change in the market you can avoid overpaying for insurance. Not only will you gain an accurate idea of your assets and you will gain more control of your financial wealth. Having your art appraised in advance can put you in a good position to act quickly if there is a dire need to sell your art or if there is a good opportunity to donate your art. Timing can be critical and being prepared can work in your favor. For more questions about art appraisals feel free to contact us: info@heidileeartadvisory.com
ABOUT HLAA
Founded in 2002, Heidi Lee Art Advisory provides comprehensive art consulting services for corporations,private collectors and art institutions. Specializing in Modern and Contemporary art, HLAA's core services include secondary market dealings, disposition of collections, art inventory control, and fine art appraisals for wills, estates, insurance, donations and resale.

With in-depth experience and a proven track record, HLAA client's have benefited from our services to significantly enhance the value of their collections as well as gain exclusive access to top quality fine art.  We are committed to our clients by providing trusted art expertise, international market savvy and the highest standards for acquiring, maintaining and presenting art.

THANK YOU!

iCI
iCI's 35th Anniversary Benefit Gala Nov. 12th, 7-10 At Marquee
Join iCI for an unforgettable night of well curated entertainment to celebrate the 25th anniversary of iCI's commitment to the arts. Established and emerging artists will be giving live performances, live auctions, raffle giveaways and music throughout the night. It is sure to be a unique, one of a kind experience!
 strobe

Since its founding in 1975, iCI has created over 100 exhibitions that collectively have included the work of more than 3,000 artists. For tickets: www.ici-exhibitions.org. Mention HLAA and receive a discount!